Digital Marketing Specialist | Womenswear

The Role: We have big plans at the Austin Group and we’re on the hunt for a driven Digital Marketing Specialist to join our team!Reporting to the group Digital Marketing Manager, this position is responsible for driving and executing digital marketing strategies in line with the wider marketing strategies for our Womenswear brands (Cable & Perri Cutten). The successful candidate will play a hands-on role in driving qualified traffic, increasing sales, building brand awareness, and enhancing customer engagement through data-driven and cost-effective digital initiatives.Responsibilities will include but not limited to:Support execution of best-practice digital marketing strategies and roadmaps across all managed brandsCoordinate and monitor digital campaigns across Google Ads, Meta, Microsoft Advertising, Criteo, Impact and other paid platforms via the agency partner, with potential to bring activities in-houseSet up and manage Google Ads campaigns, continually optimising objectives, budgets, creative, and conversion goalsExecute paid social strategies in Facebook Business Manager to drive efficient sales, audience growth, engagement, and brand awarenessMonitor and optimise affiliate activity through the Impact platformWork with Brand, CRM, and eCommerce teams to create content and calendars that support SEO and digital performanceAssist with reporting and analysis of performance data, customer segments, and competitor activity to guide optimisationCollaborate on organic social strategy and advise on best-practice execution and community engagementTest, learn, and iterate to improve campaign awareness, traffic, and conversionsStay current on digital trends and help identify optimisation opportunitiesMaintain and update creative assets across channels, aligned to marketing and trade calendarsSupport briefing of content and asset needs to creative and marketing teamsYou will have:Bachelor’s degree in Marketing, Business, or related fieldMinimum 2 years’ hands-on digital marketing experience, preferably in retail, ecommerce, or agency settingsKnowledge of key digital channels: paid search, paid social, affiliates, SEO, and CRMData-driven with analytical mindset; able to assess performance and identify improvements.Strong attention to detail, commercial awareness, and growth-oriented thinkingExcellent written and verbal communication skillsAble to manage multiple tasks, meet deadlines, and adapt to changing priorities.Confident with digital tools and open to learning new technologiesBasic-to-intermediate proficiency with web analytics and MS Office (in particular Excel)Works well under pressure, both autonomously and collaborativelyAble to build positive relationships with internal teams, agencies, and external partnersWe provide:Competitive salary + generous product allowance50% discount across GAZMAN, Perri Cutten & Cable for yourself & immediate familyA commitment to invest in ongoing professional training and developmentFree on-site parkingA tailored induction program to ensure you have the best introduction to the businessThe opportunity to build your career with a successful, established and trusted Australian companyA friendly, motivating and rewarding team environment, where achievements are recognisedSupportive leadership and family-style team cultureOpportunities to attend social events, annual conferences and award nightsAbout usThe Austin Group is an established Australian-owned and family-run fashion retail group that includes some of Australia’s most iconic menswear and womenswear brands. Our portfolio includes GAZMAN, Cable and Perri Cutten. We proudly operate over 130 retail stores in Australia and supply to over 150 wholesale locations throughout Australia and NZ.Our CultureAustin Group’s family driven culture is built on our belief in authenticity, passion and always striving to ensure every interaction we have builds a truly personable relationship and delivers an experience that is beyond expected. We seek to inspire one another day in and day out with a proactive, collaborative and positive approach.We look for passionate, skilled and energetic individuals who will be great brand ambassadors for our company and will join us on our journey as we grow and evolve these iconic Australian brands. Join us and love what you do. It makes for a great day at work!Employee testimonials“I feel so proud to be part of a brand and a group that truly inspires me each day to not only want to be a better individual but to be the best leader possible for our team. We work hard, whilst having fun. Having worked in the industry for 23 years, I can honestly say there is an unlimited supply of support, encouragement, drive and passion throughout the business to achieve our brand and company goals and vision. I'm excited to lead our Cable team into the brands next phase whilst striving for continuous improvement and telling our brand story.” Belinda | GM Cable"I’ve been a Manager with Perri Cutten for over three years, and it’s been a fantastic experience. The company is professional, supportive, and invests in its people through training and development. The product quality and brand reputation are exceptional—an amazing place to work." Lianny - SAReady to join our team?If you're a driven leader looking for a new opportunity to grow with a supportive, values-led business, apply now or email your resume to jointheteam@austingroup.com.au.Due to the volume of applications, only shortlisted candidates will be contacted.