数字营销主管/digital Marketing Supervisor

【Job description】1.Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns2.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)3.Identify trends and insights, and optimize spend and performance based on the insights4.Plan, execute, and measure experiments and conversion tests5.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points6.Instrument conversion points and optimize user funnels7.Collaborate with agencies and other vendor partners【Requirements and skills】Diploma/BS degree in marketing or a related fieldProven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement