Job Description

Key Responsibilities:Develop and manage digital media strategy across LinkedIn, Google, and other paid channels.Monitor and analyze campaign performance to ensure optimal ROI.Implement tracking and reporting dashboards for content analytics, engagement, and conversion.Collaborate with the creative and content teams to align digital execution with Tatweer’s B2B and B2G marketing objectives.Manage SEO/SEM initiatives, remarketing, and audience segmentation for targeted outreach.Knowledge, Skills & Experience:5–7 years’ experience in performance media (B2B / B2G preferred).Solid understanding of paid media platforms, Google Analytics, SEO, and LinkedIn Campaign Manager.Proven experience working with government or enterprise sectors, ideally within tech or smart city domains.Strong analytical and reporting skills; familiarity with CRM and automation tools is an advantage.Excellent command of English; Arabic proficiency is a plus.

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