Digital Plan Manager

A. PURPOSE OF POSITION Manage a small team to meet the client’s business requirements. Responsible for the digital planning covering all digital touchpoints in paid media for the team’s projects.Responsible for the digital execution, budgeting of digital media for the team’s projects.B. JOB DESCRIPTIONDigital Planning (50%)Work with the Account & BD team for brief-taking and understanding precisely the campaign objectives and activation strategies. Plan media proposals based on touchpoint understanding.Oversee and manage all approved digital media plans, providing hands-on support, instruction, and supervision as needed Quality control for all output delivered to the client, including the creation of plans that reflect the insights and the ideas shaped from them. Responsible for managing all digital planning, booking and reporting digital activities.Responsible for online media planning activities: plans and costings, account queries and liaises with buyers, hands-on negotiation and communication with suppliers/ partners is included.Digital Optimization (50%)Manage and lead on Paid Search and Paid Social activity;  Translate campaign/client goals into Performance strategic tactics and effectively execute those tactics.Build a performance multi-channel approach to achieve the client's business requirements and revenue goals.Drive best practices in developing Paid Social, Paid Search and Video Strategies, and provide refinement and optimization recommendationsLead digital channel performance measurement, analysis and reporting, and use acquired data to inform and optimize campaign performance.Leverage and develop proficiencies with measurement tools and resources Manage and build relationships with major media owners: Google, Facebook, TikTok, Adtima, Admicro, Eclick, ad/app networks…Build & manage company media assets: Facebook, Google, BM, MCV, advertising network.Team growthBuilding operating procedures, training for the digital team as well as sharing media knowledge with other departments.Support and solve campaign solutions to achieve (and exceed) campaign goals.Provide support, knowledge and metrics expertise to other team members and teams; Be the Performance expert for assigned accounts.C. REQUIREMENT02 years in Performance Marketing and 01 year in Digital Planning.Excellent analytical skills with proven ability to understand complex data, identify key trends and opportunities, put forward hypotheses to be tested and deliver recommendations Excellent knowledge of search and social ads platforms (Google Ads, Facebook) Successful experience in conversion optimization practices Proficiency in Website Analytics Ability to work under pressure and meet deadlines, and superior time management and organizational skills Works well with teams and has a collaborative, positive and goal-oriented attitude, bringing optimism and positive energy to the team.D. BENEFITSCompetitive Salary: open to negotiationSocial Insurance follows the Lalor Law. Annual Performance Reviews.Transportation & phone support: according to the company's policy for using Be businessBonus on Holidays/New Year according to Company policy (Reunification Day 30/4, International Workers' Day, Vietnamese Women's Day, International Women's Day, National Day, New Year's Day, Lunar New Year; etc.) Gifts for Special Occasions: Birthday, Marriage, Mourning, Sickness, Women's Day, Mid-Autumn Festival, Christmas...Fully Equipped Workstation.Office Amenities (refrigerator, microwave, snacks).Company Events: vacations, quarterly activities, year-end party, team building...Happy Friday Parties: Monthly social gathering for team bonding."Green Seedling Nurturer" Program: Internal knowledge-sharing sessions for continuous learning.Regular Sports Activities: Quarterly events promoting health and teamwork.Flexible Working Hours: 1.5 hours flexible arrival/departure, twice per month.Other Welfare & Support per company regulations.