Digital Platforms Specialist

A World Full of Goodness, Success, and Innovation awaits you at Otokoç Otomotiv. If you want to be included in a World Full of Future, let's meet!Otokoç Otomotiv, which was established in 1928 as the first investment of the Koç Group in the automotive sector and started the history of automotive in Turkey, today; Otokoç, Avis, Avis Filo, Avis Filo Maestro, Budget, Otokoç Insurance, Otokoç Used Car, otokocihale.com, is Turkey's largest automotive retailing, car rental and car sharing company serving with Otokoç Parts and Lastick brands.Under the roof of Otokoç, new vehicle sales, service, and spare parts services, wholesale spare parts sales, insurance and financing, accessory sales, used car vehicle sales, and vehicle protection systems under the Ford, Ford Trucks, Volvo, Fiat, Alfa Romeo, Jeep, and Maserati brands, in short offers all automotive solutions to the customers under one roof.In car rental, short-term rental with Avis and Budget brands; Operational leasing with Avis Filo, also known as fleet leasing; Fleet management with the Avis Filo Maestro brand to the customers.Continuing the activities at nearly 400 points in 9 countries, including Turkey, Greece, Azerbaijan, Hungary, Georgia, Kazakhstan, Ukraine, Northern Cyprus, and Northern Iraq, with the vision of " Being a global and leading reference point developing innovative mobility solutions. "You too, have adopted the organizational agile working principles, giving importance to equality of opportunity and inclusiveness in the candidate and employee experience; If you want to work in a working environment that defines the values of development, innovation, cooperation, sincerity and transparency as the indispensable values of its culture, you can review the announcement details below and apply.Our position where we invite you to join us: Digital Platforms SpecialistIf you are also customer-oriented, you have a strong analytical and decision-making direction, If you are in constant development and you are an innovative person you should take a look at the details of the advertisement!So, what responsibilities does the Digital Platforms Specialist take on at Otokoç Otomotiv?Developing growth marketing strategies related with the digital platformsDesign and execute creative, performance-driven digital marketing strategiesAnalyze user behavior to identify growth opportunities through A/B testing, funnel analysis, and segmentationDevelop and implement lifecycle marketing initiatives such as email, push notifications, and retargeting campaignsMonitoring the currency and operability of digital platforms (websites, mobile applications, etc.), taking an active role in the identification and resolution of problemsIdentifying needs with digital platforms performance monitoring, increasing performance with SEO and CRO activitiesImprove organic traffic through SEO and content marketing strategiesCollaborate closely with product and data teams to plan experiments and optimize based on findings (websites, mobile applications, microsites, etc.),Conducting the necessary analyzes to increase digital sales and customer satisfaction in digital processes, identifying improvement issues, creating solution proposals and coordinating with relevant stakeholdersLeading UI/UX and customer touch points for digital channelsTo take a pro-active role in all digital projects, to ensure the progress of the projects and to be responsible for their follow-upWorking in coordination with the relevant teams in marketing activities for the target audience through digital channelsEvaluating new technology approaches when necessary and pioneering their use in channelsCoordinating with agencies that provide services such as data analysis, optimization and development, and managing processesWhat are the Required Qualifications?Graduated from relevant departments of universities3+ years of experience in Growth Marketing, Digital and Performance MarketingKnow how about E-commerce Project ManagementExperienced in platform performance needs, SEO and CROAgency experience or agency management experiencePreferably with experience in A/B Testing and Personalization setups for websitesAnalytical thinking and system building skillsEnsure that platforms are developed in accordance with marketing strategiesStrong communication skillsTechnical analysis and reporting skillsKnowledgeable in UI/UXGood command of Platform Lifecycle processesCapable of representationGood command of EnglishAlso, what do we promise you in this world?Flexible BenefitKoç Pension Foundation MembershipKoç Family Card MembershipComplementary Health InsurancePrivate Health Insurance (Optional)Personal Accident InsuranceBirthday LeaveFood and Service (Lunch Voucher and Cafeteria)Nursery supportSocial Assistance PackageHow Do Our Recruitment Processes Proceed?Our recruitment process consists of the following stages. Our process length varies according to the position. We want you to know that at the end of the process, we will inform you according to your suitability for the position.ApplicationPreliminary assessmentTelephone and face-to-face / online interviewInventory stageReference researchFor this and more, you can access all of our open advertisements on Koç Kariyerim, Kariyer.net, Linkedin, and Youthall pages.Don't forget to follow our Otokoç Career social media accounts to be informed about the most exciting developments about us!