Director, Marketing

JOB POSTINGDirector, Marketing Background in organizational performance and/or consulting services is an asset Remote position with periodic meetings in Toronto / Greater Toronto AreaDo you enjoy being part of a purpose-driven, results-oriented team? Do you have a strong, successful background in marketing, ideally in the advisory services sector focused on organizational performance? We are looking for a proactive, engaging and driven marketing leader to join our team.About UsAt The Institute for Health and Human Potential (IHHP), we specialize in delivering emotional intelligence (EI) training and the Last 8% Culture System to leaders and teams in large organizations across North America. Our mission is to empower leaders to manage high-pressure moments, building high care, high accountability cultures that drive high performance. Our clients include Fortune 100 companies and other large organizations. Our book, Performing Under Pressure, The Science of Doing Your Best When it Matters Most, has become a New York Times bestseller and is published in over 60 countries. Our recent article in the Harvard Business Review, “The Secret to Building a High-Performing Team”, captures the essence of our work with business leaders to help them build high connection and high courage across their teams to elevate performance. The Secret to Building a High-Performance Team HBROur keynote speakers are asked to speak to a wide variety of audiences across a range of industries. We will leverage this platform to continue to grow our business and make a meaningful difference in the lives of leaders and their teams. Position OverviewWe are seeking a strategic, creative and analytical Director of Marketing to develop and lead our marketing strategy, raise our profile and enhance our brand presence. This position requires experience in brand positioning / transformation, strategic communications, website optimization and effective use of social media. The Director, Marketing is pivotal to our core focus: helping you change your world. The ideal candidate will have a strong background in marketing (ideally in the consulting and/or organizational performance sectors), exceptional writing and communication skills, a collaborative, results-oriented work style and a strategic mindset. Experience working in entrepreneurial businesses is an asset.Core ResponsibilitiesWorking with IHHP’s marketing team and in close collaboration with the Leadership Team:Develop and implement comprehensive marketing strategies to build a cohesive brand strategy, increase brand awareness, promote our services, build our external presence and deepen client loyalty.Develop a compelling value proposition that profiles the value we bring and distinguishes us from competing organizationsCreate engaging, relevant content for a range of stakeholders using various channels, including digital, print, and social media. Grow our social media presence. Partner with Revenue Generation to create and leverage marketing campaigns, materials and messaging to generate leads and prospectsCollect and analyze results of marketing campaigns to evaluate the effectiveness of various strategies and campaignsCollaborate with and oversee the specialized services of a book marketing agency / agent in preparation for the release of IHHP’s next book, targeted for publication in the latter half of 2026.Evolve and maintain current information on our corporate websiteMonitor and analyze market trends, competitor activities, and customer feedback to inform marketing strategies and annual plans.Ensure all marketing assets and related communications align with brand guidelinesManage the marketing budget and ensure effective allocation of resources.Qualifications:Bachelor’s degree in business administration or a related field.Minimum of 10 of experience in marketing, with at least 5 years in a senior / managerial role.Experience in the consulting services and/or organizational performance industry, or marketing professional services, is a strong asset.Strong competency in digital marketing, social media, and content creation.Excellent written and verbal communication skills.Ability to think strategically and execute effectively.Strong leadership and team management skills.Ability to work independently and remotely, with occasional travel to meetings in Toronto and/or the Greater Toronto Area. What We Offer:Competitive salary and benefits package.Flexible remote work environment.Opportunities for professional growth and development.A collaborative and supportive team culture.The chance to help people change their world.If you are passionate about marketing, driven to succeed, and eager to make a difference in the world of emotional intelligence and organizational culture change, we want to hear from you. Apply today to join IHHP and help us empower leaders and teams to change their world.How To ApplyPlease submit your resume and cover letter to the attention of Human Resources, at careers@ihhp.com by November 21st, 2025, with the subject line “Director, Marketing Application”.IHHP welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.Thank you for your interest in joining IHHP. While we appreciate all applicants, only those applicants selected for an interview will be contacted.