Director of Brand Marketing

We are a prestigious luxury retail brand seeking a seasoned Marketing and Communications Professional to lead our expansion into the Chinese market. The ideal candidate will have a minimum of ten years of experience, preferably within the luxury sector, with a focus on retail. This hybrid role encompasses marketing strategy development, operational management, and effective partnership collaboration to drive brand growth and visibility.Job ResponsibilitiesMarketing and Communications DevelopmentFormulate strategies to achieve both short- and long-term business and marketing objectives that align with company goals and promote global market growth. Oversee the execution of marketing campaigns, creating an annual calendar and strategic plan that integrates online and offline channels, including advertising, public relations, events, and digital initiatives.Create and activate a marketing calendar that enriches consumer experiences while boosting brand awareness and visibility.Ensure all marketing and communication messages uphold brand consistency and quality.Collaborate with internal and external agencies, coordinating efforts across departments to deliver cohesive messaging in line with the overall brand strategy.Develop and monitor key success metrics for each initiative, providing regular updates to stakeholders and sharing best practices for continuous program optimization.Act as a brand guardian by maintaining current brand guidelines and ensuring compliance across all initiatives.Oversee budget control and allocation for marketing activities.Field Marketing, Events and OperationsLead communications, public relations, partnerships, and brand events within the region.Plan product launches and festive campaigns strategically to drive sales and engagement.Actively cultivate relationships with press and celebrities to enhance brand exposure.Demonstrate a strong understanding of local market dynamics, prioritizing growth opportunities based on industry trends and insights.Evaluate, design, and implement targeted public relations initiatives through effective collaboration with agencies and media, enhancing the brand's profile and visibility.Job RequirementsMinimum of 10 years of relevant experience in the international luxury and/or retail industry. Proven track record in supporting strategy development and execution for global organizations. Solid experience in marketing and brand building within the Chinese market.Ability to create and execute launch campaigns for collections. Established connections with KOLs, media, and industry influencers in China.Experience in managing media and corporate events is advantageous. Fluent in spoken and written English and Mandarin.