Director of Social Media

Director of Social Media - California AreaThe Company:DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages.Position Description:The Director of Social Media is the key driver of DIME’s social presence and is responsible for building a culturally relevant, channel-native, and fast-growing social ecosystem across TikTok, Instagram, YouTube, Pinterest, and emerging platforms. This role owns the creative direction and growth strategy for DIME’s channels, ensuring content is on-brand and optimized for KPIs.The ideal candidate is a digital-first creative strategist who combines cultural fluency, editorial judgment, strong creative instincts, and data-driven decision-making to build community, brand heat, and measurable growth. They oversee content development, publishing cadence, experimentation, channel optimization, reporting, and team leadership.Duties/Responsibilities:Social Strategy & Growth LeadershipOwn social strategy across TikTok, Instagram, YouTube, Pinterest, and emerging platformsLead growth KPIs: follower growth, reach, engagement, saves/shares, and cultural relevanceDevelop channel-specific content strategies optimized for maximum engagementBuild and maintain a test–learn–scale experimentation roadmapDefine the brand’s digital voice, POV, and visual identity on social channels. Content Direction & Creative ExcellenceDevelop content pillars, storytelling arcs, and platform series (education, GRWM, ingredient deep dives, lifestyle, humor, routines, trends)Lead concepting for shoots, trends, hooks, editing styles, and day-in-the-life content specifically for social content. Ensure content is premium, modern, and aligned with DIME’s brand directionPartner with Creative on content capture, editing, art direction, and visual standardsCurate a cohesive, on-brand feed that reflects brand aesthetic and cultural relevanceMaintain constant pulse on beauty culture, creator communities, music, early signals, and platform behaviorsIdentify and activate relevant trends while ensuring brand alignmentBring forward cultural insights for campaigns, launch moments, and brand storytelling. Channel Management & PublishingOwn the social content calendar, scheduling, daily posting, and publishing workflows with support of social teamOversee copywriting, editing, tagging, metadata, hooks, and CTA strategy for all channelsLead community management strategy in partnership with the Community CoordinatorEnsure alignment with GTM calendars, campaigns, retail, and product launchesPartner with Influencer Marketing to integrate creator content into channel plansSource and brief creators for platform-specific needs (TikTok edits, IG carousels, demos, short-form beauty content)Collaborate with Integrated Marketing, Creative, Product Marketing, and DTC on cross-functional alignment and asset needs. Performance, Reporting & OptimizationOwn weekly/monthly social reporting, dashboards, and KPI readoutsTrack performance by content type, hook, creator, series, and cadenceEstablish channel benchmarks (reach, engagement, saves, shares, retention)Leverage analytics to optimize creative, strategy, and postingLead competitive social audits and category intelligenceBuild strong workflows for content capture, editing, approvals, and publishingEstablish standards for quality, taste, platform expertise, speed, and brand alignmentProvide actionable creative feedback that elevates team outputOtherSupervises employeesMaintains staff by selecting, orienting, and training new employeesProvides staff with training opportunities for skill development and personal growth. Sets performance goals with employees that support company goals and visionsMonitors and appraises job performanceAppropriately coaches, counsels, and disciplines employees as neededActs as a role model for the company’s values and behaviors. Completes assigned training on timeOther duties as assignedRequirements:Proven track record of growing brand-owned TikTok and Instagram channels significantlyStrong understanding of analytics, KPI frameworks, reporting tools, and growth diagnosticsExcellent copywriting and digital storytelling capabilitiesVideo-first creative instincts with strong taste and aesthetic judgmentCreative thinker with strong operational rigorStrong communicator with the ability to explain creative direction, data insights, and content strategy clearlyThrives in a fast-paced, high-growth, test-and-learn environmentQualifications, Education and Experience:7-10+ years of experience in social media, digital content, or online brand building3+ years in beauty (skincare, cosmetics, fragrance) strongly preferredExperience leading content strategy, editorial calendars, and cross-functional creative projectsPrevious experience managing and developing a teamDeep fluency in TikTok + Instagram algorithms, platform mechanics, and best practicesExperience working closely with Creative, Influencer, and Product Marketing teamsPhysical Requirements:Works in a hybrid environment, either in a home or office settingProlonged periods of sitting at a desk and working on a computerRegularly required to sit, talk, hear, and use fingers to operate a computer and telephonePowered by JazzHRazAR3B612A