Ecomm Sales Manager

Company DescriptionStonz is an award-winning creator of innovative baby and children's footwear, gear, and apparel. With a mission to make outdoor activities easy in any weather, Stonz designs and manufactures high-performance gear that empowers families to explore the great outdoors. The company holds podiatric certification from both the American Podiatric Medical Association (APMA) and the Canadian Podiatric Medical Association (CPMA), ensuring their products support healthy foot development. Stonz focuses specifically on kids' needs, creating products tailored for their shape, form, and movement. With a commitment to innovation, quality, and style, Stonz is trusted and recognized by parents worldwide.Are you innovative and passionate about current trends and creating digital marketing campaigns with a keen eye on optimizations and results? Stonz is seeking a DTC sales Manager to drive growth and optimize performance across all digital channels. Reporting directly to the General Manager, this role involves strategic planning, data-driven decision-making, and collaboration with cross-functional teams responsible for owned, earned, and paid platform results.Objectives of this roleDevelop and execute digital marketing strategies to enhance brand visibility, customer acquisition, and retention.Optimize performance across owned, earned, and paid digital platforms.Provide actionable insights and recommendations to drive revenue growth for all digital channels.RESPONSIBILITIESGeneral:·      Manage and remain current with marketing tools and strategies, leading integrated digital campaigns from concept to execution for all owned, earned and paid activities. ·      Management of the customer funnel leading to e-commerce sales for all digital channels.·      Manage KPI’s, reporting and analytics on all ecommerce platforms.·      Managing and coordinating the content and user experience within the platform tools, features, and capabilities primarily for Stonz.com website and B2B platforms.·      Working with team members regarding product accuracy on all platforms for owned, earned and paid. ·      Planning new growth strategies, functionality, and future capabilities to meet business goals such as social selling.·      Project management of digital-centric marketing projects with team members.·      Working with Digital Coordinator on deployment of integrations, trafficking of content on all digital channels such as Google, YouTube, Social, Amazon, etc.Website Management:·      Manage the company’s website functionality, performance, ensuring alignment and optimal user experience, functionality, and app management.·      Work with Brand/Marketing team for all content, imagery, copy, and content to support website experience.·      Coordinating content changes with new products and style changes with Operations and Brand/Marketing teams.·      SEO management of brand key words, meta descriptions, and all requirements for searchability on all platforms including social media, Google, Amazon, YouTube, and expanded channels.Third-Party Platforms:·      Coordinate all 3rd party platforms with support from the Operations & Product team members.·      Manage third-party e-commerce platforms (e.g., Amazon, other dropping shipping channels) for channel sales growth.·      Coordinate content changes, product listings, and pricing changes with internal stakeholders and platforms.·      Explore expansion opportunities to new platforms and applications for revenue growth.·      Affiliates management and revenue growth with third party networksPaid Advertising:Plan and execute paid search (PPC), display advertising, and other paid campaigns across all channels.Optimize campaigns and spend based on performance metrics (ROI, KPIs).Collaborate with vendors or agencies as needed.Reporting and Optimization:·      Growth, reporting, and results: Year over Year and Month over Month, Week over WeekAnalyze performance data across all digital channels.Identify trends, opportunities, and areas for improvement.Implement data-driven optimizations to enhance ROI.Maintain and report weekly on metrics and results to key stakeholders.QUALIFICATIONS  Experience  ·      3+ years of Ecommerce and Digital experience (including Shopify, third parties like Amazon, etc.).·      Bonus: Shopify Plus Experience and working with ERP systems / and or business operations Digitally savvy across web, social media, apps and customer facing channels with a passion for staying on top of trends. Education  ·      University or post-secondary program related to job description. ·      French or Spanish written and or spoken language an asset. Technical  ·      Advanced knowledge of Microsoft Excel ·      Demand planning an asset·      Good working knowledge of Microsoft Word ·      Working knowledge of Microsoft Outlook and Office products·      Working knowledge of Dropbox / Microsoft Teams and sharing software Personal Characteristics  Relationship-basedDetail-orientedCollaborativeAccurateLifelong learnerOrganizedTeam playerPassion for the brand, believes in all we stand for, and holds our core values in their every decision