Email Marketing Specialist

A contemporary fashion and lifestyle brand is seeking a Email Marketing Specialist to lead strategies that deepen customer relationships and drive repeat engagement through best-in-class Email, SMS, and Loyalty programs.In this role, you’ll own the retention roadmap end-to-end—from ideation and execution to performance analysis—crafting thoughtful, data-driven campaigns that enhance the customer experience and fuel growth. You’ll also play a pivotal role in developing and scaling our new loyalty program, ensuring it delivers meaningful value and drives long-term brand love.ResponsibilitiesDevelop and lead the retention marketing strategy across Email, SMS, and Loyalty, optimizing each touchpoint throughout the customer lifecycle.Own campaign planning and execution—from content briefing and deployment to reporting and optimization.Manage the retention marketing calendar, ensuring alignment with brand storytelling, product launches, and promotional priorities.Build, monitor, and refine automated lifecycle flows to increase engagement, retention, and revenue.Design and implement A/B and multivariate testing frameworks to drive continuous improvement.Analyze customer data and campaign metrics, translating insights into actionable recommendations and leadership reporting.Oversee the integration, launch, and ongoing evolution of the loyalty program, driving member acquisition and retention.Stay informed on industry trends, tools, and best practices, proactively identifying new growth opportunities.Partner cross-functionally with Creative, E-Commerce, and Merchandising teams to ensure consistency in messaging and execution.Perform other related duties as needed to support broader marketing initiatives.QualificationsBachelor’s degree and 4–6+ years of experience in retention, lifecycle, or CRM marketing—ideally within DTC or e-commerce.Proven success owning and scaling Email and SMS strategies with measurable impact.Experience developing or managing loyalty programs.Hands-on experience with Klaviyo, Attentive, or similar CRM platforms.Strong analytical and reporting skills; proficiency in Excel/Google Sheets.Organized and detail-oriented, with strong project management skills (Asana or similar tools a plus).Excellent communicator and collaborator, capable of influencing cross-functional teams.Strategic thinker who’s equally comfortable rolling up their sleeves to execute.Self-starter with a strong sense of ownership and accountability.