Head of Marketing

Job DescriptionHead of MarketingLos Angeles or NYC | HybridResponsibilities SummaryWe are seeking an experienced Head of Marketing to join our team. The ideal candidate will come from a luxury marketing background and be responsible for developing and implementing marketing strategies to drive business growth, increase brand awareness, and improve customer engagement. The Head of Marketing will oversee all marketing activities, including product marketing, branding, public relations, advertising, digital marketing, and market research.ResponsibilitiesDevelop and implement a comprehensive marketing plan to drive business growth, increase brand awareness, and improve customer engagementConduct market research to identify customer needs, market trends, and competitive landscapeWork closely with the sales team to align marketing efforts with business objectives and sales targetsDevelop and manage the marketing budget and track ROl for all marketing activitiesOversee product marketing, including product positioning, messaging, and pricing strategiesDevelop and manage the brand strategy, including brand messaging, brand guidelines, and brand campaignsManage public relations efforts, including media outreach, press releases, and speaking engagementsOversee advertising efforts, including online and offline advertising campaignsDevelop and implement digital marketing strategies, including email marketing, social media, SEO, and PPC advertisingCollaborate with internal teams, including product development, sales, and customer service, to ensure consistency in messaging and brandingStay up-to-date with the latest marketing trends, tools, and technologiesQualificationsBachelor's degree in marketing or related field; MBA preferredMinimum of 7-10 years of experience in marketing, with at least 5 years of experience in luxury consumer goods marketingProven track record of developing and executing successful marketing campaignsStrong leadership and management skills with the ability to inspire and manage a teamStrong analytical skills with the ability to make data-driven decisionsExcellent communication and interpersonal skills with the ability to collaborate effectively with internal teams and external partnersPassion for marketing and the ability to stay up-to-date with the latest marketing trends and technologiesSalary: $140K + bonus and potential equity options