Europe PR Manager (m/f/x)- Amsterdam or Munich

About NIO Inc.NIO is an international company that designs, develops and produces powerful and intelligent electric cars. "To Shape a Joyful Lifestyle" is our mission to bring a positive attitude to life to our users through thoughtful and passionate design, great service and advanced technology. "Blue Sky Coming" describes our guiding philosophy for a better, positive and more sustainable future. This principle drives us every day - worldwide.For our Europe Operation Center Team in Amsterdam or Munich we are looking for aEurope PR Manager (m/f/x)Responsibilities:PR Strategy DevelopmentBuild PR strategy with frameworks and operational models suitable for multi-market and multi-channel structures. Establish unified PR principles, working standards, process guidelines and governance mechanisms, applicable to overseas markets. Develop market-level PR support and management frameworks.Media Relations ManagementBuild and manage the European media landscape and media matrix; support and contribute to cross-market media strategy design and structural planning.Guide and support the local company and local partners in establishing local media cooperations.Plan and execute relevant media relations events and award participation.Collaborate with headquarters to establish news review, release, and synchronization mechanisms for international markets, standardizing messaging, disclosure principles, and communication guidelines.Public Opinion Monitoring & Risk ManagementEstablish a methodology for cross-market public opinion monitoring and analysis. Develop public opinion response mechanisms, crisis communication principles, workflows, and emergency response frameworks.Execute timely and consistently crisis management and crisis control, to ensure the global PR strategy by close collaborating with HQ PR.Qualifications:Minimum of 5 years of experience in public relations, communications, and media relations management, with a strong understanding of the European media environment, PR landscape, and operational methodologies.Proven experience in cross-market, multi-regional, and multicultural communication management.Strong capabilities in strategic planning, storytelling, and content development.Familiarity with common PR tools and processes, including media monitoring, analytics, and reputation management.Experience in, or solid understanding of, PR operations in non-European international markets is a plus.Relevant educational background is preferred.Fluent English is mandatory; proficiency in Chinese or other major European languages is a significant advantage (e.g. German, French).Excellent cross-functional collaboration and coordination abilities, capable of driving multi-stakeholder alignment, resolving issues and conflicts, and enabling effective cross-team cooperation.This isn’t just another job. It’s an opportunity to join a movement to change the mobility experience for everyone. If you find that as exciting as we do, come join us!To apply for this role please send your CV (in English) to us.We look forward to hearing from you!NIO as a Global User Enterprise has organized its business globally. Depending on the job you are applying for, it may be necessary to involve hiring managers outside the European Economic Area (EEA), that are engaged at another NIO group company, such as NIO Co., Ltd located in Shanghai, China or NIO USA Inc, Palo Alto, USA. If data is processed in countries outside the EEA, NIO uses standard contractual clauses published by the European Commission, with appropriate technical and organizational measures, to ensure that your personal data is processed in accordance with European data protection standards.