Executive Sales Representative

Company DescriptionDate Crown Canada is the exclusive partner of Al Foah, the world’s leading date brand, trusted across 47+ countries. We offer premium Emirati dates and products, including natural dates, chocolate-filled dates, and award-winning date syrup. Our products are globally recognized and available in major retailers such as Carrefour, Lulu Hypermarket, and Spinneys. In Canada, we serve customers through Amazon and key local partnerships, continually expanding our distribution. The company is operated by Surayya Group and based in Ontario, Canada.Role DescriptionWe are seeking a strong Sales Representative with proven B2B sales experience to help accelerate our growth in the GTA. The ideal candidate will be responsible for expanding our retail and wholesale footprint, building relationships with key buyers, and driving new business opportunities across grocery, specialty food stores, and independent retailers. This role requires a proactive, results-driven individual who is comfortable with outreach, negotiation, and closing deals in a fast-growing CPG environment.Qualifications3+ years of B2B sales experience, ideally within CPG, food distribution, or FMCG.Proven track record of hitting or exceeding sales targets and driving revenue growth.Existing network or contacts within grocery stores, independent markets, distributors, or specialty food retailers in the GTA (preferred).Strong ability to prospect, cold-call, and close deals with retail buyers and store owners.Excellent negotiation, communication, and relationship-building skills.Experience managing sales pipelines, CRM tools, and structured follow-up processes.Ability to perform in-person store visits, product demos, and account management across the GTA.Strong understanding of retail merchandising, pricing, and sell-through strategies.Self-motivated, entrepreneurial mindset with the ability to work independently.Valid driver’s licence and reliable access to transportation for store visits.Knowledge of Middle Eastern food products or the dates category is an asset (optional).