Executive/Senior Executive - Digital Marketing (Petaling Jaya)

Description:Are you brand savvy, digital fluent and data-driven?KPMG in Malaysia is looking for a creative and analytical Digital Marketing Executive / Senior Executive to join the Marketing & Communications department. As our resident digital expert, you will spearhead storytelling and data analysis to support and refine multi-channel campaigns across key business units.Responsibilities:Produce social media content of various formats to suit business needs and in alignment with brand guidelines, with end-to-end publishing management. Produce email marketing materials with end-to-end publishing management and database management for CRM purposes. Manage the firm’s internal and external websites with content development and end-to-end publishing management anchored on SEO/SEM principles. Produce monthly/periodic reports to monitor, analyze campaign performance. Contribute insights to optimize data and provide recommendations for improvement. Work with the Marketing and Communication teams in integrated marketing campaigns, which includes proposing production of creative content through graphic creation, animation and photography/videography. Coordinate global/regional digital initiatives into the local firm’s platforms; provide support and technical expertise where required. Support special projects undertaken by the Head of Department that may require research, materials preparation, and project management. Requirements :Minimum 2 years (Executive) to 4 years (Snr Executive) of relevant working experience. Degree in Creative Multimedia, Marketing or a related field. The ideal candidate is/has:Working knowledge of Adobe Photoshop/Illustrator and proficiency in MS Office Proficiency in using specialized martech tools (e.g. Adobe Analytics, Google Analytics, PowerBI, social media channels, CRM platform etc.)Experience in managing websites and online portals as an admin. Experience in digital advertisements/promotions (e.g. Google Ads, LinkedIn ads, etc) would be advantageous. A team-player with excellent communication skills and experienced in cross-functional collaborations. Pro-active, innovative, able to communicate technical concepts to non-technical audiences.