Field Marketing & Events B2B Manager

该职位来源于猎聘 Our ClientCreated in 2012, our client is an Israeli fast growing company (turnover of more than USD 240 Million in 2024) specializing in providing AI technology software to support the eCommerce revolution. With more than 580 employees all around world, the company uses behavioral analysis, cutting-edge and machine-learning technology to identify legitimate clients and grant permission for payment. The solution allows merchants to boost revenue, prevent fraud, and eliminate customer friction. Since 2012, the company has assisted its global customers to review hundreds of millions of transactions and approve billions of dollars of revenue, including a number of Fortune 500 companies. Among its loyal customers, you can find C-Trip, Macy’s, Dyson, Booking, Gucci, Canada Goose, Wish and many others. In order to strengthen its sales performance in mainland China, it is now looking for a Field Marketing & Events B2B Manager in Shanghai. Your missions and responsibilities:Develop and execute the events strategy for China and ROA markets, designing unique experiences—both online and offline—to build awareness of their brand, products, and services and generate demandResearch and qualify relevant conferences and third-party events in coordination with the business development and sales teamsDetermine and negotiate their involvement in conferences, including sponsorships and speaking opportunitiesCollaborate closely with key stakeholders across the company—sales, product marketing, content, design, ABM, and communications teams—to identify and evaluate new event opportunities that position them as a thought leader and attract the right leads to our pipelineTravel to conferences to manage on-site productions and sponsorship setups when neededManage the events calendar and produce event “quick sheets” to coordinate all aspects of each event, including agendas, timelines, venues, suppliers, giveaways, booths, staffing, and budgetsProvide support for on-site representatives, handling logistical tasks such as shipments, registrations, booth service orders, team preparation, travel, and booth setup and takedownProactively manage the budget, track and evaluate results against goals, and identify learnings for improvement.Conduct post-event wrap-ups and analysis, including onsite event execution as requiredBuild relationships with customers and industry players to collaborate on events as co-presenters, panelists, guest speakers, and moreAssist with additional projects such as customer holiday gifts, campaigns, events, and other initiatives Requirements:Proven track record of planning and executing events of all types and sizes, both offline and online—from executive roundtables to large-scale conferences and merchant summitsMandarin - mother tongue, excellent communication skillsMUSTHigh level of written and spoken EnglishMUSTWork experience in eCommerce/FinTech/Payments /Online retail/Cyber –-MUST!3+ years of experience working in B2B enterprise, Field marketing, and event management experience, including hosted events, trade shows, conferences, and virtual events/webinars, marketing campaignsMUST!Excellent project management skills with a proven ability to successfully manage and execute multiple projects with varying priorities and stakeholdersProven track record of collaborating with B2B sales organizations to build and deliver resultsAbility to consistently set and meet tight deadlinesCreative thinker with the ability to think outside the boxExcellent relationship management skills with the ability to build, influence, and deepen relationships with stakeholders, especially with sales.Ability to interface effectively with all levels of management and functional disciplinesKnowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track, and report KPIs.Solid understanding of regional nuisances and local go-to-market practices.Metrics-driven with demonstrated analytical skills.Strong marketing background in APAC markets (Singapore, ANZ, Japan)-advantage!Experience in driving lead generation programs into larger Chinese enterprises-advantage!Strong knowledge and best practices in the WeChat platform.Knowledge in WordPress environment, SEO &SEM in BaiduRelevant bachelor’s degree