Field Marketing Manager

Company DescriptionAs a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs.Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.Syngenta Crop Protection is headquartered in Switzerland.Job DescriptionRole purposeExecute business plans to meet or exceed our financial objectivesDevelop collaborative partnerships platforms with our growers/channelDevelop productive working relationships with key customer contacts in a positive way.Leverage customer insights and partnering with customers to input into the development of a joint business plan.AccountabilitiesBusiness accountabilities Field Marketing Manager will be responsible forLead deployment of Divisional Crop Campaign strategy in assigned BM area.Drive the Campaign Management Process (Planning, Execution & Review) in a robust manner to achieve quick establishment & achievement of peak sales of NPIs in 3 years while registering a growth in core brands as well in assigned BM area.Drive NPI pre-launch activities to build a confidence with growers & channel partners thru pre-launch demos & showcasing in assigned BM areaDeploy touchpoint strategy for his respective division in discussion with DMM/HO Marketing to achieve best ROI of A&P and MDO budgets & quick awareness to conversion journey for NPIs & Core Brands.Support strong business contribution and profitable growth through judicious use of people and financial resources available. (TMs/MDOs)Monitor market intelligence, share customer insights with DMM to be part of Campaign plan.Ensure judicious use of campaign tools available with sales team to fulfill their job delivery in the marketplace through high visibility campaign.Drive execution excellence with BMs & TMs in grower facing & channel facing activities/other excellence initiatives/ capability linked initiatives.Ensure creation of robust MLP by TMs & support execution of Campaign in identified high potential villages to capture bigger value with strong linkage with retailers plans & SoW.Drive Retailer Reach & SoW thru NPI & Core Brands value proposition thru & Retailer Loyalty Program Sumridhi in assigned BM area.QualificationsKnowledge, experience & capabilitiesCritical knowledgeSales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communicationsUnderstanding of Agri and Rural Marketing concepts and methodsUnderstanding of grower/retailer behavioursUnderstanding of the digital systems required to implement the Campaign initiativesUnderstanding of the xl/other tools to help in analysis.Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives Critical experienceProven track record in in Sales, Sales & Marketing Management (minimum 3-4 years)Experience of managing the Campaigns & BTL touchpoints, launch of NPIs with Retailers /growers.Proven influencing skills.Proven track record in being a good team player and team management skillsStrong ability to understand customer needs, structure and business driversCritical technical, professional and personal capabilitiesCoordination with TMs & BM & other Sales team members within a particular divisionInfluencing capability at Divisional levelHandling pressure of multiple stakeholders Right attitude & go getter approachProactive approachCritical leadership capabilities.Sets ambitious strategic goalsCommunicates with impactLeads change and holds ambiguityBuilds a culture of innovationFocuses on customersManages for performanceDevelops people, organization and selfCollaborates across boundariesCritical success factors & key challenges (KPIs)BM area Campaign & NPI initiatives aligned to organisational objectivesAchievement of Campaign objectives of Speciality Portfolio in assigned BM areaSuccess of Campaign initiatives across NPI & Core Brands in assigned BM areaIncrease SoW with growers/retailers with Campaign initiatives in assigned BM areaCreate Brand Promoters for NPIs & Core Brands in assigned BM areaFeedback of the stakeholders in assigned BM area.Additional InformationOnce a year Full body checkCompetitive insurance schemeEmployee assistance program – to take care of your and your loved ones mental healthPaid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leavesEducation assistance – for your career growthPeople first culture translated into ‘Most Preferred place to work 2022-23 by Times group’Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.To learn more visit: www.syngenta.com and www.good-growth-planFollow us on: Twitter & LinkedInTwitterLinkedIn