Job DescriptionLocation Coverage: Pan-India | Function: Business Operations | Seniority: LeadershipWork Location: Bangalore/Pune/MumbaiThe FirstCry Parent Contact Program at hospitals and maternity clinics is India’s largest and longest-running initiative of its kind, and a cornerstone of FirstCry’s growth strategy. As the National Program Lead, you will play a pivotal role in shaping and scaling this flagship initiative that builds enduring trust with new parents at the most critical life stage. This role demands an entrepreneurial mindset, a passion for operational excellence, and the ability to lead large, diverse teams across geographies.
You will own the P&L, strategic partnerships, network growth, and supply chain—ensuring this high-impact program continues to deliver exceptional value to parents, partners, and the FirstCry ecosystem. Key ResponsibilitiesBusiness & Strategic LeadershipOwn and drive the P&L of the Parent Contact Program, delivering on monthly and annual targets. Define and execute growth strategies to unlock new business value and adjacent opportunities. Identify and act on opportunities to scale the hospital and maternity clinic network across India. Team & Operations ManagementLead a pan-India team of 100+ managers, data executives, and field operations staff—from recruitment and training to performance management.
Foster a culture of accountability, cost-efficiency, and continuous improvement in all operational processes. Be on the ground: travel extensively to drive performance, understand local challenges, and build field rapport. Partner & Network ManagementSustain and expand brand partnerships—manage current partners and onboard new ones to ensure long-term program revenue. Oversee account management, reporting, and documentation with brand stakeholders and internal leadership. Deepen engagement with the hospital partner ecosystem while exploring new touchpoints in the maternal-child journey. Supply Chain & Logistics OversightEnsure inventory and gifting kits are On Time, In Full (OTIF) at hospitals across India.
Manage warehouse operations, replenishment, logistics, and vendor coordination across multiple locations. Monitor and optimize the end-to-end supply chain with a sharp eye on cost and reliability. You Should Apply If You: Are obsessed with execution and thrive on building systems that scale. Have 5–12 years of experience in business operations, FMCG, field programs, logistics, or retail networks. Have exceptional people leadership skills—can drive performance across distributed teams. Enjoy traveling frequently and being present at the ground level. Are detail-oriented, data-driven, and have a bias for action. Excel in high-pressure, fast-paced environments where ownership is non-negotiable.
This is not a desk job. It’s a builder’s role—where every day, you will shape how FirstCry connects with millions of new parents
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