Full-Stack Digital Marketer (Beauty Industry)

🚀We're Hiring: Full-Stack Digital Marketer (Beauty Industry)Company: Nokkhotro Cosmetics Ltd Location: Mirpur-10, Shah Ali Plaza, Dhaka (Head Office – Full-Time) Experience: 1–5 years Industry: Beauty & Cosmetics Retail Reports To: Managing DirectorAbout NokkhotroNokkhotro is one of Bangladesh’s trusted beauty retail brands, offering 100% authentic skincare and makeup products—online and offline (Dhaka & Brahmanbaria outlets). We are expanding nationwide and preparing to launch our own product line.We’re looking for a passionate and strategic digital marketer to help us become Bangladesh’s most recognized beauty brand.🔹 Key Responsibilities🎯 Strategy & GrowthDevelop and execute online growth strategies across channelsBuild full-funnel marketing plans (awareness → acquisition → conversion → retention)Plan quarterly campaigns and budget allocationCreate brand awareness campaigns for young Bangladeshi women (18–30)👥 Team LeadershipLead a creative team: script/content writer, designer, 2 video editors, 2 modelsSupervise a Junior Digital Marketer (plus an additional one to be hired under you)Coordinate content creators to produce high-impact beauty campaignsExpand the team as needed📱 Social Media & ContentScale Meta (Facebook & Instagram) campaignsBuild a strong TikTok presence with viral content strategies and influencer collabsOversee YouTube beauty tutorials and product contentGuide the creative team with content direction and strategy💰 Performance MarketingManage & optimize Meta Ads with strong ROAS focusLaunch and scale TikTok adsSet up tracking (pixels, analytics, conversion events)Run A/B tests for creatives, audiences, and formats🔍 SEO & Organic GrowthDevelop SEO strategy for Bangla & English beauty keywordsOptimize website for search and mobile experienceManage content calendar for blogs and beauty guidesYou may collaborate with an external SEO expert if needed📧 Customer LifecycleDesign SMS campaigns for retentionImplement WhatsApp marketing automationManage customer loyalty & engagement programs📊 Analytics & ReportingTrack CAC, ROAS, conversion rates & campaign performanceUse CRM and analytics dashboardsPresent weekly/monthly reports to the Managing Director🤝 Influencer & Partnership MarketingBuild relationships with beauty influencersManage influencer campaigns & measure ROIDevelop brand ambassador programs🔹 RequirementsEssential Qualifications1–5 years’ experience in digital marketingProven results in Facebook & Instagram advertisingExperience in TikTok marketingBackground in beauty, fashion, or lifestyle is a plusStrong team leadership and communication skillsProficiency in Bangla and EnglishExperience with GA, Meta Business Manager, TikTok Ads ManagerTechnical SkillsMeta & TikTok adsContent marketing & influencer managementBasic SEO knowledgeAnalytics & reporting toolsE-commerce & conversion optimizationProject and team managementLeadership SkillsManaging creative teams (designers, editors, writers)Providing actionable feedback and clear briefsStrategic & execution-focused mindsetComfortable reporting directly to senior management🔹 What We Offer💼 Compensation & BenefitsSalary: BDT 40,000 – 90,000 (based on experience)Performance bonuses tied to growth & ROASMobile and internet allowancesFestival bonuses (Eid, Puja, December Sale)🚀 Growth OpportunitiesLead marketing for a fast-growing beauty brandBuild and scale your own marketing teamDirect access to top managementBudget for professional training & certificationsOpportunity to contribute to our upcoming product line🎯 Work EnvironmentModern office in Mirpur-10Ready creative team (designer, editors, models)Supportive and collaborative cultureFlexibility to expand the teamRegular team outings and eventsTeam You’ll Lead1 Graphic Designer2 Video Editors1 Junior Digital Marketer2 In-house Models2 Content Writers/Strategists+1 Junior Digital Marketer (to be hired under your supervision)Additional team members based on your strategy📩 How to ApplyPlease submit:Updated CV with measurable resultsPortfolio of previous social media campaignsCase study (1–2 pages) of your most successful campaignExamples of teams you’ve managedA 500-word plan: “How would you make Nokkhotro viral on TikTok in 90 days using our in-house team?”Deadline: Open until filled Start Date: ASAP📍 Office AddressNokkhotro Head Office Shah Ali Plaza, Mirpur-10, Dhaka-1216📞 Contact: 01776302254 📧 Email: nokkhotro.xyz@gmail.com