Director of Marketing

The 5* Glenlo Abbey Hotel & Estate, Galway (part of the MHL Hotel Collection) is currently recruiting for a Director of Marketing. Are you a visionary marketer with a passion for storytelling, digital innovation, and luxury experiences? Join the iconic Glenlo Abbey Hotel & Estate, a 5-star destination rooted in heritage and elevated by modern elegance. We're seeking an inspiring, tech-savvy, and commercially driven Marketing Manager to lead our brand into its next chapter of growth.

As part of the MHL Hotel Collection, this is your opportunity to shape a premium brand, engage a global audience, and make a tangible impact across our hotel, lodges, award-winning dining, and unforgettable experiences. Your MissionLead, design, and execute innovative marketing strategies that elevate Glenlo Abbey’s presence across digital and offline platforms. You’ll be the voice of the brand — shaping content, driving e-commerce, and delivering performance across all touchpoints. What You’ll OwnDigital & E-Commerce StrategyOwn and execute a cutting-edge digital roadmap that drives traffic, boosts conversions, and fuels revenue growth across all online platforms.

Manage all digital assets: website, social media, ezines, paid ads, third-party listings, and more. Deliver impactful SEO/SEM strategies, PPC, Metasearch campaigns, and data-driven performance marketing. Leverage tools like Google Analytics and social listening to continuously optimise campaigns and UX. Lead the development and performance of the hotel’s web presence, booking engine, and mobile-first customer journey. Innovate with content: from blog posts and newsletters to stunning visuals and short-form video. Brand & Creative LeadershipBring our brand story to life across all digital and print materials — from tone of voice to visual identity.

Collaborate with design and media partners to develop campaign assets and elevate content quality. Ensure a seamless and luxurious brand experience across every guest interaction. Offline Marketing & EventsDeliver creative, ROI-focused offline campaigns across print, PR, experiential, and B2C events. Plan and activate key events: wedding showcases, golf days, social gatherings, and trade shows. Co-develop PR strategy with our agency partners and position Glenlo Abbey as a destination of choice. Partnerships & Reputation ManagementFoster strong industry relationships and partnerships to drive brand visibility and new market opportunities. Champion our digital reputation across all review platforms and community channels.

Manage all OTA platforms to ensure consistency, performance, and conversion optimization. Leadership & ReportingBuild and lead a high-performing marketing function — nurturing talent, aligning teams, and hitting KPIs. Report on performance weekly and monthly, sharing insights and recommendations with leadership. Contribute to budget planning, revenue forecasting, and cross-property initiatives within MHL Collection. What You BringA degree in Digital Marketing or equivalent; Google/Meta certifications a plus. Minimum 2 years’ experience in a senior B2C marketing role, ideally within hospitality or luxury brands. Proven success in developing and scaling digital campaigns that convert.

Deep knowledge of website performance, UX, SEO, analytics, CRM, and social platforms. Strong content creation chops — visual eye + copywriting flair. Results-driven mindset, with experience managing performance-based KPIs and budgets. Exceptional communication skills and experience influencing cross-functional stakeholders. Why Join Glenlo Abbey Hotel & Estate?Be the brand voice of a 5-star icon on Ireland’s west coast. Collaborate with a passionate team that values innovation, creativity, and excellence. Shape luxury guest experiences that resonate globally. Work in one of the most inspiring hotel environments in the country — where heritage meets modern luxury.

Ready to craft a legacy? Apply now and bring your passion for storytelling, strategy, and hospitality to Glenlo Abbey. Please note, this role is based on-site at Glenlo Abbey Hotel & Estate.