Global Digital Director

Global Digital DirectorDo you have a proven track record of driving end-to-end digital growth across international markets within a high-growth consumer brand?Do you have experience leading full-funnel digital strategies - from acquisition through to retention and loyalty - across D2C and marketplace channels?Are you a digitally native leader who thrives on building scalable, data-driven ecosystems that elevate brand experience and commercial performance?MacGregor Black are partnering with a rapidly growing consumer products brand on the search for a Global Digital Director. This is a permanent, hybrid role based in Essex.As Global Digital Director, you will take ownership of the brand’s entire digital ecosystem - overseeing global eCommerce, marketplaces, CRM, loyalty, and performance marketing functions. You will define and deliver a unified digital strategy that drives customer acquisition, engagement, and lifetime value, ensuring a consistent and premium brand experience across all touchpoints.This role requires a visionary digital leader with strong commercial acumen - someone who can balance strategic direction with operational execution, translating digital ambition into measurable growth while building a high-performing global digital team.Key Responsibilities:Lead the development and execution of a global digital strategy encompassing D2C, marketplaces, CRM, and loyalty.Drive full-funnel performance, from acquisition to conversion, retention, and advocacy, ensuring seamless customer journeys and sustainable growth.Oversee global eCommerce operations, optimising platform performance, conversion rates, and onsite experience.Define and manage marketplace strategy across key platforms, balancing brand presence with commercial outcomes.Develop and implement a global retention and loyalty programme that strengthens customer relationships and lifetime value.Partner with regional and functional leaders to ensure digital initiatives align with brand, commercial, and operational priorities.Establish data-driven frameworks for performance tracking, reporting, and continuous optimisation.Build and lead a best-in-class global digital team, fostering collaboration, innovation, and accountability.Stay ahead of emerging trends and technologies, ensuring the brand remains digitally progressive and consumer-centric.What We’re Looking For:Proven experience in a senior digital leadership role within an international consumer goods or lifestyle brand.Deep understanding of full-funnel digital marketing, eCommerce, marketplaces, and CRM/loyalty.Strong commercial acumen with a track record of driving measurable business growth through digital channels.Experienced in building and leading global teams, fostering collaboration across regions and functions.Analytical and data-driven mindset, with fluency in digital performance metrics and optimisation strategies.Confident operating in a fast-paced, entrepreneurial, and high-growth environment.Passionate about delivering exceptional consumer experiences through innovative digital solutions.This is a rare opportunity to join a rapidly expanding consumer products brand at a defining stage in its digital transformation - with the remit to shape and lead its global digital future. Apply now or contact Daniel Hookway to learn more about this exciting opportunity.