Global Director of Marketing - Campaigns & Digital Performance New

GLOBAL DIRECTOR OF MARKETING, CAMPAIGNS & DIGITAL PERFORMANCE12 MONTH PARENTAL LEAVE COVER IN AUCKLANDAt Les Mills International, we don’t just make workouts, we create life-changing fitness experiences. From our first gym in Auckland in 1968 - to today, where our programs are taught in 22,000 gyms in over 100 countries – it’s never been a more exciting time to be a part of our global company.Step into the global engine room of B2B marketing – where you’ll set the vision, ignite demand, empower high performing teams and drive digital excellence across our Club and Instructor audiences. Partnering with sales and marketing teams worldwide, this is your chance to connect your passion with purpose and truly make a global impact.The RoleAs the Global Director of Marketing, Campaigns & Digital Performance, you’ll play a pivotal role in powering our global B2B growth. Reporting to the Global Head of Customer Marketing, you’ll lead two high‑impact functions - Campaigns & Project Management and Digital Performance - to deliver world‑class marketing that drives results. Success will come from balancing strong people leadership with being an active, hands-on contributor.You Will Shape the global B2B marketing strategy across our Club and Instructor audiences - ensuring marketing is a direct driver of pipeline and business growth Apply a commercial, business-owner mindset - making trade-offs, prioritising impact and focusing teams on high-value work Lead the global Campaign & Project Management team responsible for delivering campaigns and initiatives from brief to go-to-market execution Lead the global Digital Performance team to drive hype, demand and deepen customer connection across digital channels at scale - getting the right work in front of the right customers at the right time Partner with local sales and marketing teams, ensuring global-local alignment to drive consistency, prioritise shared initiatives and support markets to execute effectively Build capability, develop talent, and create career pathways – fostering a culture of care, collaboration, accountability and experimentationAbout YouYou’re a strategic, people-first marketing leader who thrives in a fast-moving, global environment. You bring: 10+ years in B2B or customer marketing A track record in leading multi-disciplinary teams and inspiring action Strong strategic thinking, with a knack for simplifying complexity Deep understanding of marketing performance, digital channels and campaign best practice Data fluency and comfort making commercial decisions Exceptional communication and stakeholder management Curiosity, courage, resilience and a drive to deliver meaningful impactWhat’s In It For YouWe operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Whether that be working from home, going to the gym or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.We are a Rainbow Tick-certified organization committed to providing a flexible, diverse and inclusive environment. We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations. If you’re excited about this role, we encourage people of all backgrounds to apply, even if you don’t meet every requirement. We might have something waiting in the wings that you’d be perfect for. We value the concepts of togetherness, support, equity, and respect, and that begins with increasing diversity in our teams.Reference number: req364ProfessionMarketing & EventsCompany: Lesmills CareerDate posted: 4th Mar, 2026