GM - spirits

Responsibilities- **Strategic Market Leadership:** Lead the development of a U.S. market strategy, including brand positioning, channel roadmap (retail / food & beverage / specialty spirits), and annual revenue targets. Drive end-to-end market entry from product adaptation to pricing strategy.- **Execution & Localization:** Translate growth strategies into actionable U.S. market plans. Partner with distributors to expand penetration in priority regions and design cultural experience activations (e.g., tasting events, seasonal campaigns) to bridge cross-cultural consumption habits.- **Team Leadership & Enablement:** Manage both U.S.-based and cross-border teams. Establish performance frameworks, provide sales enablement tools and cultural training, and ensure consistent achievement of quarterly goals.- **Channel & Ecosystem Development:** Maintain strong relationships with retail chains, restaurants, and core distribution partners. Expand into premium liquor stores and spirits agencies by establishing long-term, trusted partnerships.- **Market Intelligence & Insights:** Monitor U.S. spirits regulations, tax policies, competitive activities (e.g., whiskey, vodka), and consumer trends. Deliver monthly market analysis reports to support strategic adjustments by headquarters.Qualifications- **Industry Expertise:** 10+ years of FMCG or international expansion experience, including 3+ years managing U.S./Americas operations for spirits or FMCG brands. Proven experience taking a beverage or FMCG product from market entry to scale.- **Market Insight:** Strong understanding of U.S. spirits distribution systems and regulatory frameworks; ability to identify opportunities where premium Asian spirits can integrate into local consumption scenarios.- **Channel & Resource Network:** Existing relationships with major U.S. spirits distributors, retail groups, or restaurant groups, with a track record of successfully launching new-to-market beverage products.- **Cross-Border Operations:** Proficiency in international trade processes (customs, taxation, FX) and supply-chain management; capable of navigating cultural and operational challenges across regions.- **Language Capability:** Professional fluency in English; multilingual ability a plus. - **Brand & Cultural Alignment:** Genuine appreciation for global spirits culture and the ability to authentically communicate brand storytelling with a balance of entrepreneurial drive and market sensitivity.