Group Chief Sales Officer

JOB PURPOSE/OBJECTIVESStrategic responsibility for the development of Promasidor Group Sales Strategy and its execution.KEY RESPONSIBILITIES/ACTIVITIES Develop and execute the Group Sales strategy to ensure sales volumes meet the 5-years Promasidor Strategic Plan – ‘’PSP’’.With Group CMO, lead the Promasidor Strategy Plan annual exercise project and support the consolidation of reports to the Group CEO.Transition monthly in-country Sales reporting from Ms Excel to Group reporting software (Vena).Develop with Group CMO standard SKU reporting name convention for consolidation and aggregation in monthly reporting. Name convention to be implemented across the Group.Prepare consolidated monthly sales performance reports of the Group to present to the Group CEO, run out of Group reporting software.Support country CEOs, Sales Directors, and Export Directors to deliver the PSP sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors across Africa.Oversee and support Group CEO and in-country CEOs in the review of annual in-country Sales objectives.Oversee and support Group CEO and in-country CEOs in the review of the annual 5-years PSP program.Implements Group sales programs by working with country CEOs and Sales Directors to develop field sales action plans.Oversee and ensure monthly S&OP process for in-country sales forecasts is running correctly and help to drive improved sales forecast accuracy through training of in-country Sales Directors.Support in-country CEOs and Sales Directors with the design, implementation and efficiency review of internal sales incentives to staff as well as sales volume incentives across trade channels.Ad-hoc support to in-country CEOs and Sales Directors with the design, implementation and efficiency review of external sales promotion initiatives.Support in-country CEOs and Sales Directors with the design and implementation of optimized RTM Strategy (organisation and infrastructure) for the Group with differentiation across markets leveraging existing GTM IT system to exploit and explore opportunity and potentiality of each market.Guide execution of Group RTM strategy and evaluate RTM performance and infrastructure (headcount, vehicles, tablets, software, etc).Develop templates for the Optimized RTM strategy including execution Management Surveys, Report, Routines, RTM Models, RTM Toolkits, RTM Dashboard, Distribution Development and Management Dashboard, by working closely with the Sales Directors and Marketing Executive to ensure that "RTM Execution guidelines" fulfillment, alignment and execution has been implemented as designed across the Group.Develop and define RTM metrics / KPIs for the Group and work with Group GTM to develop dashboard to monitor and assess Partner/Distributors/Agent performances.Roll-out of standard and uniform primary and secondary daily sales reporting across group opcos – using group Power BI solution.Develop and support trading directors in their agency model – with roll-out of uniform agency framework and sales strategy and formalize relationship with updates to uniform agency agreement.Develop internal and external Sales capability Strategy for the Group.Development of a Group Sales toolkit framework and ensure group wide training program of same to create unified sales culture.Group sales toolkit to cover: uniform sales organization across opcos, job descriptions, steps of call, planogram execution, AVA, Promasidor Perfect Store concept, Primary/secondary sales management, trade merchandising, Partner/Distributor/Agent management, incentive designs, reporting, etc.Drive implementation of the sales academy across the Group with roll-out of the Group sales toolkit.Develop Sales competency framework for the Group to ensure High potential employees are identified and successors for Sales leaders are established.Coaching, planning, monitoring, and appraising Sales Directors across the Group.REPORTING RELATIONSHIPSReports to Group CEODirect Report: Group GTM Manager, RTM Manager - ECOWAS, RTM Manager - CEMAC, EA & SA, and Group GTM SupervisorPRIMARY INTERFACESINTERNALGroup Executive ChairmanGroup CEOGroup CMOGroup HRDCEO & Sales / Commercial Directors in the GroupGroup procurement & Technical DirectorEXTERNALAd-hoc meetings with Key Distributors & AgentsJOB REQUIREMENTSBachelor’s degree and postgraduate qualification in Sales / Marketing if the first degree is not in a related field. An MBA would be an advantage.7-10 years’ work experience as an executive in the Sales / Marketing function, in a leading FMCG company.Must be proficient in both French and English.KNOWLEDGE & SKILLSLeadership and management skillsExcellent relationship management skillsExcellent Sales analytical skills with ability to develop Sales target andStrong and confident negotiatorExcellent communication, interpersonal and influencing skillsManaging budgets and expenditureExcellent analytical and problem solving abilitiesResults orientated with ability to plan and deliver against project deadlinesCommercially and financially astute with experience of managing budgetsResilient, self motivated and able to work well under pressureAbility to work across cross cultural teamsPERSONAL ATTRIBUTESInspire and motivate the teamConsistently manages performance firmly and fairlyResilient, optimistic and open to changeRemain flexible to adapt to changes in work environment.Self-motivated & proactiveGreat affinity for numbers and patternsAbility to handle pressureHigh levels of integrity with a commitment to good governanceExhibit a professional, business-like appearance and demeanor.