Group Marketing Executive

Group Marketing ExecutiveLocation: IstanbulCompany: Okur Group CompaniesBrands: Ege Hazır Yiyecek (Food), Vepa, Momwell (Personal Care & Organic Cosmetics)Under the umbrella of Okur Group, we are looking for a passionate and strategic Group Marketing Executive to drive the growth and visibility of our brands across national and international markets. This position will play a key role in strengthening brand identity, leading product innovations, and ensuring cohesive marketing execution across multiple categories. Key ResponsibilitiesDevelop and implement integrated marketing strategies for FMCG brands, ensuring alignment with overall business objectives.Manage brand positioning, market perception, and category performance across multiple product lines.Lead the process of new product development, launch planning, and promotional campaigns in coordination with R&D, production, and quality teams.Conduct market and consumer research, analyze trends, and prepare data-driven brand performance reports.Manage communication and creative agencies, ensuring consistent brand storytelling across digital and traditional channels.Develop digital marketing and social media strategies that enhance engagement and brand equity.Plan and execute advertising, PR, and event marketing activities, including international fairs and trade events.Monitor competitors and market dynamics to identify opportunities and strategic responses.Manage marketing budgets, ensuring cost-efficient and impactful execution.Collaborate closely with sales teams to align marketing initiatives with sales objectives.Create and adapt marketing materials for export markets, ensuring cultural and linguistic relevance.Contribute to sustainability, traceability, and transparency initiatives within brand communications.QualificationsBachelor’s degree in Marketing, Business Administration, Economics, or related fields.3–5 years of experience in marketing or brand management, preferably within the FMCG, cosmetics, or food sectors.Excellent command of English (written and spoken); a second language is an asset.Proven experience in market research, category management, digital marketing, and product communication.Strong analytical, reporting, and project management skills.Creative thinker with a structured, strategic mindset and strong attention to detail.Proficient in MS Office, digital marketing tools, and data analysis platforms.A valid driving license and willingness to travel when required.Familiarity with food labeling, packaging design, and consumer trends related to natural and additive-free products is a plus.Why Join UsAt Okur Group, we believe in innovation, sustainability, and authentic brand storytelling. You will be part of a dynamic, collaborative environment where creative thinking and strategic execution come together to build brands with purpose and global potential.