Growth Content Writer

About The CompanyBusRight is a rapidly expanding mobility startup dedicated to transforming school transportation through innovative technology solutions. With a team of over 60 professionals, BusRight serves more than 100,000 users across 35 states, including Transportation Directors, Drivers, and Parents. Our platform offers dynamic routing, real-time fleet tracking, parent communication tools, and operational management features that enhance safety, reduce costs, and improve efficiency for the nation’s largest school bus networks.Supported by top-tier investors such as founders of Quizlet, Kayak, and Wayfair, BusRight combines a mission-driven approach with the agility of a startup environment. Our remote-first culture is complemented by hubs in New York City, Boston, and Austin, fostering collaboration and innovation across teams. We are committed to building a diverse and inclusive workforce that is passionate about making a tangible impact in education transportation.About The RoleAs BusRight’s first Growth Content Writer, you will play a pivotal role in shaping the company's storytelling and communication strategies. Your primary responsibility will be to create compelling, human-centered content that drives demand generation and supports sales initiatives. You will be responsible for developing a variety of content types, including outbound email cadences, customer newsletters, case studies, white papers, and event-driven communications.Working closely with cross-functional teams such as Marketing, Sales, Product, and Customer Experience, you will ensure that all messaging is polished, consistent, and aligned with our pipeline and growth objectives. This role offers an exciting opportunity for an experienced writer with a keen eye for detail and a passion for impactful storytelling to grow within a fast-paced, high-impact environment. You will directly influence revenue outcomes by producing content that builds trust, demonstrates measurable results, and accelerates customer engagement.QualificationsBachelor’s degree in Marketing, Communications, Journalism, or related fieldMinimum of 3-5 years of experience in content writing, preferably in B2B SaaS, education technology, or a related industryExceptional writing, editing, and storytelling skills with a strong attention to detailProven experience in creating demand generation content, including email campaigns, case studies, white papers, and newslettersAbility to collaborate effectively with cross-functional teams and adapt messaging for different audiencesStrong project management skills with the ability to handle multiple priorities and meet deadlinesFamiliarity with marketing automation tools and CRM platforms is a plusKnowledge of the education sector or the school transportation industry is advantageousResponsibilitiesDevelop and execute a closed-lost email cadence to nurture opportunities back into the sales pipeline, achieving open rates of 25%+ and reply rates of 10%+Refresh outbound prospecting cadences with high-converting, on-brand messaging tailored to Transportation Directors and district stakeholdersDraft and produce five customer case studies or white papers within the first six months, highlighting measurable outcomes and incorporating quotes, metrics, and visualsUpdate and optimize BusRight’s flagship one-pager for use during conferences and on-site meetings by the sales teamManage bi-weekly product update emails to customers, ensuring clarity, consistency, and engagement trackingCreate and oversee BusRight’s monthly industry update newsletter reaching over 7,000 recipientsDesign templated email frameworks for event-driven communications, including webinar invites, conference follow-ups, and product announcementsCollaborate with sales and marketing teams to refine messaging, ensuring alignment with overall growth strategiesMonitor and analyze the performance of content initiatives, adjusting strategies to optimize engagement and pipeline impactBenefitsCompetitive salary with flexible compensation based on experienceRemote work environment with opportunities for collaboration across hubs in New York City, Boston, and AustinHealth, dental, and vision insurance plansGenerous paid time off and holiday leaveProfessional development opportunities and support for career growthInclusive and innovative company culture focused on impact and collaborationEqual OpportunityBusRight is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diverse perspectives foster innovation and are essential to our mission of transforming school transportation for every child.