Growth Marketing Manager – Game

Our client, a decentralized music NFT game from Hong Kong, is looking for a Growth Marketing Manager in Vietnam to lead all marketing activities — from strategy to execution — driving player growth and brand awareness.Key ResponsibilitiesDevelop and execute data-driven marketing campaigns to drive game downloads and user acquisition.Manage marketing budget, optimize ad performance (CPI, CTR, conversion).Lead content and creative strategy across social media, influencer marketing, and video ads.Oversee creative production (designers, video editors, etc.) to ensure timely and impactful content delivery.Analyze audience behavior, market trends, and ad analytics to refine strategies and improve results.Build brand visibility and community engagement across Facebook, Instagram, TikTok, Twitter, Discord, and more.Provide insights from marketing data to support product/game improvement.Success MetricsIncreased downloads and user engagement.Lower CPI through optimized campaigns.Stronger brand visibility across platforms.Job Requirements 3–5+ years of experience in digital or performance marketing, ideally in gaming or Web3/NFT projects.Proven success in boosting game downloads and optimizing CPI/CTR.Skilled in social media management, influencer marketing, and ad creatives.Strong data analysis, campaign optimization, and project management skills.Creative, results-driven, fluent in English, and comfortable working remotely.Email: thanh@int-hragent.com