Growth Marketing Manager

**This is a 12 month project, on-site in Vietnam. Fluency in Vietnamese, experience in growth marketing/UX marketing, & apps/app store optimisation (ASO) experience are must haves**Project DescriptionOur client - a global leading payments firm - are looking for a data-driven and creative Growth Marketing Manager to lead user acquisition, activation, and retention for their app-based product. You’ll be responsible for scaling growth through performance marketing, lifecycle strategies, UX UI and conversion rate optimization, working closely with product, marketing, analytics, and content teams.Key Responsibilities:Growth & AcquisitionDevelop and execute multi-channel growth strategies across paid, organic, and partnership channels to drive app installs and engagement.Plan, manage, and optimize performance marketing campaigns on Google, Meta, TikTok, and travel-specific platforms to maximize ROI.Implement and refine App Store Optimization (ASO) strategies to improve visibility and conversion rates in app marketplaces.User Experience & Conversion OptimizationPartner with UI/UX designers and product managers to identify and implement enhancements that improve onboarding, engagement, and conversion.Use behavioral data (from tools like Hotjar, Mixpanel, Firebase, or Amplitude) to uncover friction points and optimize user flows.Conduct A/B testing and user experiments to validate hypotheses and improve key growth metrics (activation rate, retention, conversion).Lead initiatives around landing page optimization, app interface tweaks, and messaging experiments to increase user satisfaction and lifetime value.Translate growth insights into actionable design improvements — from CTA placement to navigation and booking flow enhancements.Retention & Lifecycle MarketingDesign and manage automated lifecycle campaigns (email, push, in-app) to nurture users throughout their travel journey.Segment users to deliver personalized content, offers, and travel inspiration.Partnerships & ContentCollaborate with influencers, tourism boards, and travel brands to create authentic, engaging growth campaigns.Drive co-marketing initiatives and cross-promotions that amplify reach and brand credibility.Analytics & InsightsTrack and report on growth metrics including CAC, LTV, retention, and funnel conversion rates.Continuously test, learn, and iterate on growth experiments for sustainable scaling.Requirements3–6 years of experience in growth marketing, product marketing, or UX-driven marketing, ideally in a travel, lifestyle, or mobile app environment.Proven success in driving both user acquisition and engagement through a mix of performance marketing and UX optimization.Hands-on experience with analytics tools (GA4, Mixpanel, Firebase, Amplitude) and A/B testing frameworks.Understanding of UI/UX principles and ability to collaborate with design/product teams to influence user experience.Strong analytical mindset with a creative eye for storytelling and design.Passion for travel and a deep curiosity about how people discover and plan their trips.Fluent in VietnamesePreferred QualificationsExperience with CRO (Conversion Rate Optimization) and user journey mapping.Familiarity with design tools like Figma or Adobe XD for communicating growth-related UI ideas.Experience working in fast-paced startup or mobile-first environments.