Brand Manager (Consumer Tissue)

Position SummaryBrand Manager is responsible in brand communications, planning and implementation of brand marketing initiatives throughout consumers’ journey. This support is vital for smooth implementations and in timely manner towards achieving the set objectives which is aligned with overall brand objectives and targets. Brand manager will also lead in new product launches or relaunches support, integrate ATL, digital & BTL plans. Brand manager is accountable for brand marketing A&P budget of Brand category.You will play an essential role to:To have an in-depth understanding of target audience and drive the development of brand communications and marketing initiatives in line with brand strategies to achieve business plans and objectives.Lead in Implementation and execution of approved brand activities and campaigns in line with brand strategy and work closely with all relevant parties (internal and external) to ensure Business Plans and Brand Objectives are achieved.Lead & coach brand executives to deliver strong marketing plans and achieve business goals.Key driver in penetration strategies and plans including strong understanding of target audience needs & behavior and engaging them in relevant touchpoints.Develop and deliver effective marketing campaigns to increase brand awareness through various touchpoints such as digital platform, social media, BTL in-store and PR communications.Key driver in development and implementation of integrated marketing support for new product launches, relaunches, and other marketing campaigns.Work closely with media agency to develop strategic media plan and ensure effective reach of target audience whilst stretching media budget.Contribute ideas and input into the 360 marketing plans for ATL, digital, BTL events and in-store activities during annual business plan.Work closely with agency on activation activities at relevant touch points such as in-store, on-ground etc. Also develop tools and materials to support activation initiatives.Work closely with agency on development of POSM / Communication materials including Brand Imagery and ensure it is within Brand guidelines.Actively contribute and participate in meetings with internal teams (sales, innovation and product development, finance, and product supply) and external parties (media agencies, social media agencies, research agencies and creative agencies).Key driver for E-comm platforms, in terms of communication and live support to drive traffic and conversion. Work closely with sales team, creative designer, and media team.Lead & coach internal creative designer to develop communication material of consumer tissue, which include material for brand, customer marketing, e-comm and any ad hoc initiatives.Monitor, report and analyze:a) post evaluation and learnings of brand activities and campaignsb) monthly commercial reportc) monthly and quarterly research data to identify opportunities and gaps and to create competitive advantaged) sales deck & ensure proper communication and execution of brand initiativese) competitive analysis which includes monitoring, review, analyze competitors’ activities such as pricing, communications, launches / relaunches, marketing activities and market shareComplete PBS (Product Bundle Sheet) report on competitors’ new launches or relaunches.Accountable for Brand Marketing A&P - track and monitor actual spend against budget for each of the marketing activities to ensure spending within A&P budget allocated.Ability to contribute fully and work within cross functional teams. Proven experience leading and driving complex projects.To be successful in this role, you will need to have:Any Degree but specialty in Management/Business Administration/Marketing preferredAt least 5 years in Brand Management experience in FMCG industry (preferably with MNC companies) and min 2 years in managementA good, in-depth and practical understanding of the fundamentals of marketing mix and business processes would be an advantageHighly analytical with the ability to guide the team in going through complex data and coming out with insights on gaps and opportunities for the brandExperienced in Conflict resolution – ability to engage in productive discussion despite encountering strong opposing views. Influence opinion and overcome adversity professionallyStrong business management, effective teamwork with all parties’ concerns, strong initiative follow-thru, good communication and listening skillsExperienced in execution – very hands on to develop, motivate and enhance the skills and in leading a team of executives. Has the ability to remove obstacles for the team