Head of Customer and Content Marketing

Mō te tūranga | About the Role Reporting to our Chief Marketing Officer, this senior leadership role is at the helm of marketing transformation. You’ll define and deliver enterprise-aligned content and customer strategies across all channels including email, in-app, and web fuelled by deep customer insight and future-focused Martech. Your remit spans strategy, execution, stakeholder alignment, agency leadership, and ongoing innovation in marketing performance.

Key Responsibilities IncludeProvide strategic direction across customer and content marketing, aligned with Enterprise goalsLead insight-driven, integrated marketing plans across email, in-app, and web platformsDrive customer engagement through content effectiveness, SEO, and performance optimisationEmbed customer insights into lifecycle marketing strategies and test-and-learn executionEnsure all content supports broader business priorities and customer relevanceChampion cross-functional collaboration and build strong stakeholder relationshipsManage strategic agency partnerships and oversee delivery of award-winning workLeverage Martech and automation to enable scalable, personalised marketingStay ahead of industry trends and optimise content performance via SEO and engagement metricsOversee budget and resource planning for marketing initiativesInspire and coach a high-performing team, foster trust, accountability, and innovationNavigate competing priorities with agility, clarity, and focusNā tāu rourou | What will you bring?15+ years in senior marketing roles with a focus on customer marketing, lifecycle strategy, and enterprise collaborationProven leadership of high-performing teams and delivery of commercially impactful marketing programsDeep expertise in customer insights, segmentation, and data-led strategyStrong commercial acumen with ability to influence senior stakeholders and boardsExperience in complex, data-rich sectors such as financial services, telco, or energySkilled in managing agency ecosystems and developing impactful briefsConfident communicator, able to simplify complexity and drive stakeholder alignmentCRM expert with strong Martech capabilities and a future-focused mindsetContent strategy experience across digital channels, including SEO, UX, and performance optimisationTertiary qualification in marketing, business, or a related fieldHigh accountability, pace, and quality in deliveryStrong synthesis, decision-making, and relationship-building skillsCollaborative and influential at all levels with a bias for action and impactWestpac Hei Wāhi Mahi | Working at Westpac BenefitsImmersing yourself in a supportive team environment, and receive some of the best banking, and lifestyle benefits in the market along with:

4 weeks standard holiday + 5 additional days of wellbeing leave to support you to be your bestAdditional purchased leave options up to 4 weeks per yearBanking benefits, insurance discounts and superannuation schemeCareer growth – we promote internal capability; we have programmes that recognise star performersGenerous parental leave – and top up government paid parental leaveSchool holiday subsidy - help you balance work and family during school holiday2 Volunteer days per yearKo mātou tēnei | Our OrganisationAt Westpac, we’re working together to build a fairer and stronger New Zealand for our people, customers, and communities.

For over 160 years we’ve been driven by our purpose to Create Better Futures Together. What makes us unique are the incredible people we’re lucky enough to have walk through our doors every day. The giant ‘W’ on our building doesn’t just stand for Westpac – it says, double you. We’re a place that values, rewards and recognises individuality. Where you can be your whole self, your true self, and your best self. We’re recognised as a place where talent is developed, where passions are fuelled and where ambitions of all shapes and sizes thrive.

And it all starts with you!Tono mai ināianei! | Apply Now!Apply today with your CV and Cover Letter. The people of Aotearoa, New Zealand hail from many cultures and backgrounds. At Westpac New Zealand, we draw on this enormous talent pool to cultivate a team rich in ability and empowered to reach its full potential. Our aim is to be brave challengers, celebrating our differences and relentlessly advocating for our customers. It starts with us – we believe that when we care deeply and do our best for our people, they’ll do their best for our customers.

We encourage people from all walks of life to apply, including those who are neurodiverse, have chronic health conditions or disabilities – your attitude and passion are as important to us as your experience, qualifications and capabilities. Mahi tahi tātou, kaha ake tātou | Together GreaterApplications Close10 August 2025