Head of Growth

We're looking for a Head of Growth to own and scale all marketing and business development activities at AnyTrack. This isn't a brand awareness role—you'll be directly responsible for pipeline generation, revenue growth, and customer acquisition across multiple channels.You'll build our growth engine from the ground up: inbound marketing, partnerships, product-led growth motions, sales enablement, and expansion into new customer segments. Success means predictable, scalable revenue growth.This is a build-it-yourself role for someone who's done full-funnel growth before and knows how to balance short-term wins with long-term strategy.What You'll OwnGrowth Strategy & Execution (Full Ownership)Define and execute the complete growth strategy across all channelsOwn revenue targets: pipeline generation, conversion rates, customer acquisition cost, LTVBuild scalable, repeatable systems for customer acquisition and expansionIdentify and prioritize growth opportunities across segments (affiliates, agencies, eCommerce)Balance growth experiments with proven channelsInbound Marketing & ContentSEO strategy and execution (we operate in a competitive, technical space)Content marketing: educational content, case studies, product comparisons, technical guidesConversion optimization across website, landing pages, and signup flowsEmail marketing and nurture sequencesWebinars, workshops, and educational eventsPartnerships & Business DevelopmentIdentify and develop strategic partnerships (affiliate networks, agency partners, integration partners)Build co-marketing programs and partnership playbooksNegotiate partnership agreements and manage ongoing relationshipsExplore channel partnerships and reseller opportunitiesProduct-Led Growth (PLG)Optimize free trial and freemium conversion funnelsImprove product onboarding and activation ratesIdentify and remove friction in the user journeyWork with product team on growth featuresPaid AcquisitionTest and scale paid channels: Google Ads, Facebook/LinkedIn Ads, affiliate networksManage ad budgets and optimize for CAC/LTV targetsBuild attribution and measurement systems for paid campaignsSales EnablementCreate sales collateral, pitch decks, and demo scriptsDevelop customer segment playbooks (affiliate marketers vs. agencies vs. eCommerce)Enable self-serve and assisted sales motionsPartner with founders on enterprise/strategic dealsAnalytics & ReportingBuild growth dashboard and KPI trackingRun experiments, analyze results, make data-driven decisionsReport on channel performance, pipeline health, and revenue metricsIdentify bottlenecks in the funnel and systematically eliminate themRequirementsExperience & Background3+ years in growth, marketing, or business development roles (preferably SaaS B2B)Proven track record of scaling acquisition: You've taken a channel from $X to $10X or built growth from early stageFull-funnel ownership: You've owned everything from awareness to closed deals, not just one pieceTechnical product experience: You've marketed developer tools, analytics platforms, or technical B2B SaaS (bonus if marketing tech/ad tech)Hands-on executor: You build landing pages, write copy, set up campaigns yourself—not just manage agenciesDomain Knowledge (Highly Valued)Marketing technology/ad tech experience: Understanding of conversion tracking, attribution, pixels, analyticsExperience in one or more of our customer segments:Affiliate marketing industryLead GenerationeCommerceMarketing agenciesUnderstanding of privacy-first tracking: GDPR, iOS14+ changes, cookie deprecation impact on marketingGrowth SkillsSEO expertise: Technical SEO, content strategy, link building for competitive keywordsContent marketing: Can write or manage technical/educational content that ranks and convertsConversion optimization: A/B testing, funnel analysis, friction removalPaid acquisition: Managed $50K+ monthly ad budgets with clear CAC/LTV metricsProduct-led growth: Improved trial-to-paid conversion, activation rates, or expansion revenuePartnerships: Built and scaled partner channels that drive meaningful revenueTechnical CompetenciesAnalytics platforms: Google Analytics (GA4), Mixpanel, Amplitude, or similarMarketing tools: HubSpot/Salesforce, Intercom, email platforms, landing page buildersAd platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign ManagerSEO tools: Ahrefs, SEMrush, Google Search ConsoleBasic technical understanding: Can work with developers, understand APIs, troubleshoot trackingCore CompetenciesData-driven decision maker: You run experiments, measure everything, kill what doesn't workResourceful operator: Can execute with limited budget—creativity over spendStrategic thinker: See the big picture while executing tactical campaignsExcellent communicator: Can explain complex technical value propositions clearlySelf-starter: Comfortable with ambiguity, figure things out independentlyNative or fluent English: Our primary market and content languageNice to HaveExperience building and managing a referral programBuilt or scaled a product-led growth motion (freemium/free trial)Launched products or entered new marketsCommunity building or developer relations experienceExperience with technical documentation or educational contentBackground in performance marketing or media buyingBuilt integration marketplace or partner ecosystemWhy AnyTrackOwnership: Build the growth function from scratch. Your strategies, your execution, your resultsImpact: Direct line from your work to revenue. No ambiguity about what success looks likeProduct-market fit: We have paying customers, retention is strong—now we need to scaleMarket timing: Privacy changes and attribution challenges make our solution increasingly essentialLearning: Work at the intersection of marketing technology, data privacy, and growth strategyTeam: Join a focused team. Work directly with CEO and foundersFlexibility: Fully remote.Autonomy: Set your own strategy, build your own programs, run your own experiments