Head of Marketing Analytics and Operations

Department: MarketingLocation: Sydney (Australia)DescriptionNuix creates innovative software that empowers organisations to simply and quickly find the truth from any data in a digital world. We are a passionate and talented team, delighting our customers with software that transforms data into actionable intelligence across the globeWe're on a mission to be a Force For Good, through our People, Products and Purpose at Nuix. We're fiercely passionate, love working at pace, thrive in ambiguity, live and breathe outside of the box, and above all, are good humans.The Head of Marketing Analytics and Operations is responsible for driving data-informed marketing strategies and operational excellence. This role leads a small team to develop marketing attribution models, optimise campaign performance, and enhance conversion through actionable insights.Key functions include managing analytics infrastructure, building real-time dashboards, overseeing marketing automation, and maintaining data integrity. The role plays a critical part in guiding strategic decisions through deep analysis of marketing activity and delivering insights on what is working and what is not. With a strong focus on driving commercial growth, the position also supports cross-functional collaboration and budget optimisation to ensure impactful, efficient marketing outcomes across all channels.Key ResponsibilitiesBuild and lead a high-performing analytics and marketing operations team of 2.Lead development and implementation of comprehensive marketing attribution models and marketing mix modelling (MMM) to measure campaign effectiveness across all channels and touchpoints accuratelyAnalyse marketing performance data to identify trends, optimise campaign efficiency, and provide actionable insights on what's driving results versus underperforming initiatives, with a focus on growth marketing and conversion optimisationDesign and maintain marketing dashboards and reporting systems that provide real-time visibility into campaign performance, lead quality, revenue attribution, and customer lifecycle metricsManage marketing operations infrastructure, including lead routing, campaign automation, and data hygiene processes within Salesforce and marketing automation platformsConduct deep-dive analysis on marketing funnel performance and customer retention metrics to identify bottlenecks and opportunities for conversion rate and lifecycle optimisationSkills, Knowledge And ExpertiseBachelor's degree in Marketing, Business Analytics, Statistics, or related quantitative fieldMinimum 10 years of progressive experience in marketing analytics, operations, or related analytical rolesExtensive experience in B2B marketing environments with understanding of complex sales cycles and multi-touch attribution challengesProven experience building and managing high-performing and high-engagement teamsExcellent communication and presentation skills with experience presenting to C-level executives and driving strategic decision-making through data-driven insightsDetail-oriented with strong problem-solving abilities and commitment to data accuracy and integrity in fast-paced, growth-oriented environmentsExperience with marketing budget planning, forecasting, performance optimisation, and vendor management with demonstrated cost optimisation resultsUnderstanding of digital marketing channels, including paid search, social media, email marketing, content marketing, and their integration in comprehensive customer journey strategiesAbility to work collaboratively across departments, including Product, Customer Success, and Finance teams and influence stakeholders without direct authority