Head of Marketing

We are seeking a highly analytical and structured Head of Marketing to lead the marketing team, strengthen data-driven decision-making, and support customer acquisition, engagement, and retention. The ideal candidate has experience in data analysis, brand-building, performance marketing, and team leadership, with the ability to turn insights into well-coordinated, practical marketing actions.You will be responsible forDeveloping and implementing data-backed marketing strategies across digital and traditional channels to support business objectivesOverseeing A/B tests, attribution approaches, and predictive analytics to refine funnelsImproving TOM and brand attributes to support brand consistency in the marketLeading, mentoring, and scaling the marketing team while fostering a culture of accountability and structured decision-makingSetting clear KPIs, monitoring performance, and providing actionable feedback to ensure steady improvementCollaborating with sales, product, and data science teams to align marketing activities with broader company goalsFocusing on paid media (SEM, social, programmatic) to refine CAC, LTV, and related funnelsManaging budgets, ensuring efficient resource allocation, and maintaining cost-effective customer acquisitionApplying effective tactics for user acquisition and coordinating partnerships that support user growthYou might be a fit if you have6+ years of marketing experience, including 3+ years in a leadership role managing teamsProven expertise in marketing analytics Strong quantitative skills Experience scaling customer acquisition while maintaining profitability Strong communication, presentation, and stakeholder-management skills A Bachelor’s degree in marketing, business, data science, or a related field (MBA is a plus)Strong written and verbal English skillsWhy work with Yango?International Exposure: Gain valuable international frontier experience that expands your professional horizonsCollaborative Team: Join a team of like-minded professionals who share your passion and driveImpactful Contributions: Make a meaningful impact by contributing to the improvement of cities' infrastructure*The terms of cooperation with companies of the Yango group or its partners may vary from those indicated on the website; please check with the recruiter for details