HONOR

Senior Media Buyer

Posted: just now

Job Description

About the Role:As HONOR Bolivia’s Media Buy Manager, you will lead the strategic negotiation, purchase, and optimization of advertising inventory across digital and offline channels. Collaborating closely with media agencies and internal teams, you’ll ensure campaigns deliver maximum ROI, align with brand objectives, and engage target audiences effectively.Key Responsibilities:Campaign Management: Plan, execute, and optimize multi-platform digital campaigns (YouTube, Google Search/Display, Meta, Instagram, TikTok) and offline media strategies (OTV, OOH).Audience & Performance Optimization: Partner with media agencies to refine targeting (interest-based, lookalike) and analyze weekly performance, providing actionable insights.Cross-Functional Collaboration: Work with Performance Marketing to develop creatives and Procurement to negotiate rates/placements.Budget Efficiency: Optimize media plans and budgets to achieve KPIs while exploring innovative channels/platforms.Brand Consistency: Ensure ads are on-brand, high-quality, and displayed appropriately.Requirements:Bachelor’s or Master's degree.4+ years in media buying, including 2+ years in digital campaign execution/audience targeting.Expertise in Google Ads, Meta Ads Manager, Google Analytics, and media planning/negotiation.Strong analytical skills (Excel proficiency) to translate data into strategy.Proven ability to manage projects, meet deadlines, and communicate effectively.Passion for media innovationFull professional English proficiency (written and spoken)Start a new journey with HONOR to Go Beyond!

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