Head of Soccer (Sports Betting)

Do you eat, breathe, and live soccer?We’re searching for a Head of Soccer who can turn passion into performance — leading the transformation of our soccer betting business across both digital platforms and retail outlets.This is more than a management role. It’s about vision, leadership, and creating a soccer betting experience that South African fans can’t get enough of.You’ll have the full support of a talented marketing team, a data specialist, and close collaboration with the Head of Digital and Head of Retail — but you’ll be the driving force behind the strategy, innovation, and execution that takes our soccer portfolio to the top of the table.Your MissionLead and execute the growth strategy for soccer betting across online and retail channels.Use data analytics, player insights, and live trends to drive daily performance and decision-making.Reimagine and modernise the soccer product — leveraging technology, AI, and data to elevate engagement.Partner with marketing and digital teams to roll out creative campaigns that attract new customers and keep current players loyal.Track competitor activity, market trends, and customer behaviour to stay ahead of the game.Be the internal champion for soccer, inspiring teams to think bigger and deliver a world-class product.What You BringMinimum 5 years’ experience in sports betting, with a proven focus on soccer.Strong commercial acumen and a track record of driving revenue growth in digital and/or retail environments.Deep understanding of soccer betting markets, player habits, and customer motivations.Confident working with data and analytics to shape strategy and optimise results.A creative, high-energy leader who thrives in fast-paced, performance-driven settings.What Sets You ApartA genuine passion for the game and the industry.Strategic thinking matched with the ability to execute at speed.Leadership that empowers teams to achieve measurable success.Curiosity for innovation, AI, and next-generation product evolution.How We’ll Measure SuccessGrowth in soccer betting revenue across all platforms.Increased customer acquisition, engagement, and retention.Ongoing product innovation and rollout of market-first features.Improved campaign ROI and market share uplift.This is your chance to lead South Africa’s soccer betting story — to blend passion, innovation, and commercial firepower into something truly game-changing.If that sounds like you, let’s talk.Would you like me to make it sound more corporate and executive-level (for senior hires from major operators), or dynamic and fan-focused (to appeal to energetic, mid-senior candidates with operational drive)?