Graza

Influencer Marketing Manager

Posted: 8 hours ago

Job Description

About GrazaAt Graza, we believe every kitchen deserves delicious, super fresh olive oil that's affordable enough to be used everyday. Our single origin olive oils are just that, and they come in an easy-to-us squeeze bottle that makes everything more fun.About The RoleGraza is looking for an Influencer Marketing Manager to join our team based in Brooklyn, NY, reporting into the Sr. Social Media & Influencer Manager. This person is equal parts strategist and creative, with a deep understanding of what makes feed-stopping content and the ability to translate those insights into impactful partnerships that drive brand awareness and affinity. They'll help shape how Graza shows up across the creator landscape by building and managing relationships with creators and influencers, assisting with the development of creative campaigns, and finding new ways to bring our brand to life through the people who love it the most. This is a hybrid role, with the expectation that this person will commute into Graza's Brooklyn office 4 days per week.What You'll Do: Lead the strategy, planning, and execution of Graza's influencer marketing program across all creator tiers and marketing channels, in collaboration with Graza's Sr. Social Media Manager Oversee monthly influencer initiatives, including paid partnerships, seeding, affiliate programs, and our influencer roadmap as a whole Draft, manage, and negotiate contracts, overseeing all influencer-related communicationSupport and amplify key brand moments, events, launches, and campaigns through thoughtful influencer & creative partnerships that ladder up to brand and marketing goals Collaborate with the social team to ensure cohesion across channels and identify collaborative opportunities for Graza's organic platformsGuide our creator brief development to align with brand priorities and key marketing momentsAnalyze performance of all influencer partnerships and campaignsManage a monthly budget and all associated spend, optimizing for reach and engagement Requirements3-4 years of experience in influencer marketing and/or social media, ideally at a consumer brandStrategic thinker with a strong point of view on social-first influencer programs, emerging influencer trends, and brand-building opportunities in the creator spaceEqual parts creative and analytical, with the ability to think big-picture while keeping an eye on details that drive performanceExceptional communicator who can confidently manage external partners with a relationship-first approachSuper organized and able to balance multiple priorities at once, including budget, contract negotiation, and briefingStrong understanding of what makes engaging, high-performing content and the ability to to translate those insights into creator partnerships that drive brand affinity and awareness Analytical mindset with experience reporting on and optimizing performance for influencer and affiliate campaignsExperience managing monthly budgets and timelines for large-scale influencer programsBenefitsThe base pay for this role is $100,000 - $115,000 annually; however, base pay offered may vary depending on job-related skills and experience. Bonuses and equity may be provided as part of the compensation package. Graza offers fully covered health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits.

Job Application Tips

  • Tailor your resume to highlight relevant experience for this position
  • Write a compelling cover letter that addresses the specific requirements
  • Research the company culture and values before applying
  • Prepare examples of your work that demonstrate your skills
  • Follow up on your application after a reasonable time period

You May Also Be Interested In