Insights Analyst

Visitor Economy Analyst – West MidlandsSalary: Up to £40,000 per annumLocation: Hybrid – West Midlands basedContract: Full-time, permanentAre you passionate about using data and insight to shape how regions attract visitors and grow their tourism economies?We’re looking for a Visitor Economy Analyst to join a regional organisation focused on strengthening the tourism and visitor economy across the West Midlands.The OpportunityThis role offers the chance to combine analytical expertise with real-world impact. You’ll support research, data analysis and evaluation work that informs strategy and policy across tourism, major events and visitor attraction programmes.Working collaboratively across teams, you’ll help design and deliver insight that drives investment, improves visitor experiences, and supports economic growth.Key ResponsibilitiesAnalyse tourism, economic and event-related data to identify trends and opportunitiesSupport delivery of research and evaluation projects, including managing data and reporting processesContribute to the commissioning and quality assurance of external researchProduce clear, engaging reports and visual presentations for senior stakeholdersWork collaboratively with public sector, academic and industry partners to share insights and best practiceMaintain and enhance core datasets, ensuring consistency and data integrityAbout YouYou’ll bring:Strong analytical and research skills, ideally within tourism, economics, or regional developmentConfidence using data analysis tools (Excel, Power BI or similar)Excellent written and verbal communication — able to translate data into meaningful insightsStrong organisational and project coordination abilityA collaborative approach and enthusiasm for supporting evidence-based decision-makingThis position is ideal for someone looking to take the next step from a research or data-focused role into a more strategic and outward-facing position.Why ApplyWork at the intersection of research, tourism and economic growthInfluence real regional strategy through data and insightJoin a collaborative, supportive and values-driven environmentCompetitive salary up to £40,000 with hybrid working flexibilityInterested?If you’re an analytically minded professional who enjoys turning data into meaningful impact, we’d love to hear from you.Apply now to learn more about this exciting opportunity.