Integrated Media Planner

Mô tả công việc User & Product-Driven Communication StrategyCreate digital communication strategies for campaigns. This includes targeting the right audience, appropriate channels, as well as setting the tone and message of the campaign to ensure alignment with PUBG Mobile brand positioning and campaign objectives. Creative Project & Campaign ManagementDevelop an overall communication framework by translating business objectives into clear and inspiring creative briefs and selecting the most effective campaign approach.Work closely with the media team to ensure creative deliverables are aligned with the plan.Manage complicated creative workflows to ensure on-time and in-full deliverables, while keeping in sync with cross-functional teams and handling stakeholders’ expectations along the way.Demonstrate creative copywriting skills by translating brand positioning into disruptive and engaging messages across all communication channels.Analyze campaign performance data, extracting insights to optimize both current and future strategies/campaigns.Drive continuous improvement by testing new approaches and refining methodologies based on performance outcomes.Oversee media forecasting, budget allocation, and resource management to maximize efficiency.Yêu cầu công việcA passionate PUBG Mobile player with in-depth knowledge of the game and its content/community.Minimum 4 years of experience in media planning, with a strong background in both digital and traditional media. Strong in branding or campaign planning and campaign execution across media channels.Experience in brand marketing, advertising agencies, media agencies, in-house creative teams, or equivalent roles.Proven expertise in audience research, consumer insights, and data-driven decision-making.Strong analytical skills with the ability to translate data into actionable insights. Result-oriented and data-driven, with a natural analytical mindset.Proficiency in media planning tools and Microsoft Office Suite (PowerPoint, Excel).Experience managing multiple projects in a fast-paced, deadline-driven environment. Agile, adaptable, and detail-oriented, with strong problem-solving abilities.Fluent in written and spoken English. Chinese proficiency is a plus.