Japan Public Relations Manager

About the RoleAs PR Manager for APAC, you will lead all regional public relations activities as part of the global Go-To-Market team—owning product launch communications, managing media relations, and ensuring consistent messaging across tech and lifestyle outlets.This role combines strategic planning and hands-on execution, working closely with Product Marketing, Creative, and Regional Sales teams to strengthen Cooler Master’s presence in the region.Key Responsibilities• Own the APAC PR calendar and embargo plan; align with HQ and regional teams. • Build and maintain relationships with media, reviewers, influencers, and lifestyle outlets. • Plan and host press briefings, demos, and media events; manage invites, prep, and follow-ups. • Run the media sample program: allocation, logistics, and tracking. • Collaborate with HQ PR and Product Marketing to localize press materials and reviewer guides. • Develop partner PR campaigns with distributors, silicon partners, or creator orgs. • Monitor coverage, ensure accuracy, and report launch metrics (share of voice, review quality, turnaround).Qualifications & Requirements• Bachelor’s or Master’s in Communications, Journalism, Marketing, or related field. • 6–8+ years of PR experience in tech, gaming, or consumer electronics within APAC. • Strong network with regional tech and lifestyle media. • Experience in embargo planning, media logistics, and multi-market launches. • Familiar with PR compliance (NDAs, disclosures, usage rights). • Fluent in English; local language a plus. • Willing to travel up to 20–30%.