RRP Digital Retention Specialist

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now!Learn more jti.

comRRP Digital Retention Specialist, AzerbaijanAre you passionate about driving consumer engagement, reducing churn, and maximizing customer lifetime value - CLTV?Join our Digital Marketing team as a RRP Digital Retention Specialist, where you will play a critical role in implementing targeted retention programs and loyalty initiatives aligned with the RRP retention strategy. This role is key to delivering seamless consumer experiences and driving sustained brand loyalty through data-driven personalization. Key ResponsibilitiesDrive comprehensive retention strategies, including loyalty programs, CRM, lifecycle communications, and MGM. Lead the RRP Retention execution, ensuring alignment across touchpoints and driving engagement.

Define, track, and analyze key performance indicators (KPIs) for retention and adoption programs. Ensure efficient handling of inquiries and complaints, maintaining global/local standards and SLAs. Optimize retention program mechanics and consumer care workflows for efficiency and improved user experience. Manage escalations and implement corrective actions based on complaint analysis and feedback. Generate integrated reports and actionable insights from performance data to inform strategic decisions. Manage contracts and financial documentation related to vendors in scopeQualifications & RequirementsBachelor’s or Master’s degree (preferably in Marketing, Business Administration, Economics).

2–3 years of relevant experience in digital marketing, consumer retention, consumer activations or loyalty programs (FMCG, Digital, or E-commers sectors preferred). Experience with Digital Marketing channels and platforms (Email Marketing, Marketing Automation, CRM systems, Analytics tools);Strong analytical skills with proficiency in SQL, Excel, Google Analytics, or Power BI. Deep understanding of retention metrics (churn rate, CLTV, purchase frequency)Ability to design, execute, and optimize omnichannel campaigns (email, web, app, social media). Experience in A/B testing, email deliverability, campaign targeting, visual content testing, and performance evaluation. Fluent English, Azeri.

Russian – to be advantage;Strong strategic thinking & project management skills;Ability to analyze data, generate reports, and translate insights into strategic actions. Why Join Us?Opportunity to shape retention and consumer care strategies in a dynamic environmentWork alongside a collaborative and innovative teamYou are joining Globally Well Known Top Employer If you're ready to make an impact and lead retention and consumer direction, apply now, pass successfully the intensive recruiting process and be part of JTI Azerbaijan Marketing team!Are you ready to join us? Build your success story at JTI.

Apply now!Next StepsAfter applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type. At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.