Junior Marketing Manager - Southeast Asia & Down Under (m/f/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.Your TasksBrand Management: Support brand strategy and retail roadmap execution to strengthen BIRKENSTOCK’s market presenceCampaign Execution: Drive seasonal campaigns with PR, influencers, and digital activations tailored to local marketsPartnership Development: Build strong regional partnerships to amplify brand visibility and messagingAgency Management: Coordinate with agencies to ensure timely, high-quality campaign execution and asset deliveryRelations: Cultivate media relationships to secure impactful coverage for seasonal launchesSocial & Content: Collaborate on relevant, localized content that engages consumers across platformsEvent Coordination: Support events and activations such as store openings, pop-ups, and product launchesMarket Insights & Support: Track trends, competitors, and budgets while providing strategic insights and administrative support to optimize overall marketing performanceYour ProfileExperience: 3–5 years in marketing, ideally in retail, fashion, footwear, or lifestyle brands with regional exposureEducation: Bachelor’s degree in Marketing, Business, Communications, or a related fieldAgency & Partner Management: Skilled in managing agencies and partners to deliver impactful campaigns across marketsCommunication Skills: Strong written and verbal English; Mandarin or other language proficiency is a plusDigital & Social Media: Experienced in social strategy, influencer collaborations, and analytics-driven performance trackingPress & Media Relations: Proven ability to secure consistent media coverage and develop strong PR strategiesAdaptability: Culturally aware, agile, and comfortable working across Southeast Asia and Down Under marketsOrganizational Skills: Detail-oriented project manager with strong multitasking and prioritization abilitiesWe OfferBIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!If you have any further questions, please contact HR-International@birkenstock.com.