Key Account Manager – Events & Expo

Position : Key Account Manager (KAM) – Events & Expo Department: Sales / Business Development Reports To: Sales Director / General ManagerPosition Overview The Key Account Manager – Events & Expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors.. Key Responsibilities A. Client Relationship Management • Serve as the primary point of contact for key clients.• Build strong client relationships and ensure satisfaction.• Conduct meetings, presentations, and follow-ups.• Understand client objectives and deliver solutions.B. Business Development & Revenue Growth • Identify new business opportunities in events & expo.• Prepare proposals and commercial offers.• Achieve revenue targets.• Provide forecasts and market insights.C. Project Coordination & Execution• Coordinate with production, design, operations, and logistics teams.• Monitor timelines, budgets, and deliverables.• Attend site visits and event days.• Ensure all approvals and documentation are completed.D. Key Account Growth & Strategy• Develop account plans to expand portfolio.• Conduct market and competitor analysis.• Support marketing and networking activities.E. Contract & Financial Management • Negotiate pricing and payment terms.• Ensure timely invoicing and collection.• Coordinate financials with finance department.F. Reporting & Documentation• Maintain CRM/ERP records.• Prepare weekly reports and visit logs.• Document client feedback and improvements.3. Qualifications & Experience • Bachelor’s degree in Business, Marketing, or Events.• 3–7 years of experience in events/exhibitions.• Strong understanding of event production and operations.• Excellent negotiation and communication skills.• Ability to manage multiple projects.• Proficient in MS Office and CRM systems.4. Key Skills & Competencies• Client Management• Sales & Negotiation• Project Coordination• Strategic Account Development• Time Management• Problem Solving• Communication & Presentation5. Work Conditions• Office-based with client meetings and site visits.• Available during event build-up and dismantling.• Flexible hours during peak periods. 6. KPIs • Monthly revenue• Client retention• New accounts• Project satisfaction score• Profitability• Payment collection timeline• Proposal accuracy