Brand Manager - Elemis

ELEMIS is the No. 1 British luxury skincare brand, globally recognized for its scientific innovation, spa heritage, and transformative skincare. As we accelerate our growth in Southeast Asia, we are seeking a strategic and dynamic Brand Manager to lead the brand’s development in Thailand. The Brand Manager for ELEMIS Thailand is responsible for developing and executing brand strategies to drive brand growth, increase market share, and enhance brand equity. This role involves overseeing marketing initiatives, product launches, promotional activities, while ensuring alignment with the company’s overall vision and goals.

The Brand Manager manages the sales and marketing teams and collaborates with cross-functional teams such as global product development, supply chain, retail design and finance to ensure the successful implementation of brand plans. He/she will analyze market trends, monitor brand performance, and develop strategies to stay ahead of the competition. Key Responsibilities: 1. Brand Strategy and Management: Own and lead the overall brand strategy and business development for ELEMIS in Thailand. Translate global brand vision into actionable local strategies across all consumer touchpoints. Drive omni-channel brand performance, balancing premium positioning with local market needs. 2. Marketing and Promotional Campaigns:

Plan and execute 360-degree marketing campaigns, including digital, social media, print, in-store, visual merchandising, CRM and PR, to engage target audiences and drive sales. Lead the marketing team to create engaging and impactful content for all platforms, ensuring consistency with brand guidelines. Manage and allocate the marketing budget efficiently, ensuring a high return on investment (ROI) for all promotional activities. 3. Product Development and Launches: Work closely with the global and regional teams in the execution of new products and innovations, ensuring they meet consumer needs and market trends.

Oversee product launch plans, including timeline management, marketing collateral development, and sales team training. Analyze product performance and market feedback to make data-driven decisions for future product strategies. 4. Market and Competitor Analysis: Conduct regular market analysis to understand consumer behavior, identify trends, and assess the competitive landscape. Monitor the performance of the brand and key competitors, providing insights and recommendations to improve brand positioning. Use consumer insights and market research to inform brand strategies and identify new opportunities. 5. Retail & Ecommerce Channel Management: Lead the sales team to develop and implement strategies that drive product sell-through, and support retail partners.

Develop in-store promotional activities, merchandising guidelines, and sales tools to maximize product visibility and customer engagement. Work with key retailers to ensure brand consistency and effective execution of marketing activities. Manage the ecommerce ecosystem to drive growth, conversion and digital excellence. Lead the e-commerce strategy to drive traffic, conversion, and customer retention, optimize product assortment, content, and promotions online in line with brand objectives. 6. Financial & Operational Excellence: Manage brand P&L, budgets, and forecasts, ensuring efficient allocation of marketing and trade spend. Track and analyze key performance indicators (KPIs), such as sales, market share, brand awareness, and campaign effectiveness.

Prepare regular reports on brand performance, providing insights and recommendations to senior management. Work closely with supply chain and operations to ensure accurate forecasting and stock availability. Use data-driven analysis to adjust and optimize marketing strategies to achieve brand objectives. 7. Cross-Functional Collaboration: Collaborate with global, finance, retail design and supply chain teams to ensure seamless execution of brand plans. Work with PR agencies, creative teams, and other external partners to execute brand campaigns and events. 8. Customer Engagement and Loyalty: Develop and implement strategies to engage and retain customers, enhancing brand loyalty and lifetime value.

Manage customer feedback and reviews, using insights to improve products and customer experiences. Qualification: Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus. Experience: Minimum of 15 years of experience in brand management, preferably within the beauty, cosmetics, or personal care industry. Brand Management Expertise: Proven track record of developing and executing successful brand strategies and marketing campaigns. Product Knowledge: Strong understanding of beauty products, consumer preferences, and market trends. Marketing Skills: Experience in managing multi-channel marketing campaigns, including digital, social, in-store, and PR. Analytical Skills:

Ability to analyze market data, consumer insights, and sales performance to make data-driven decisions. Project Management: Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. Communication Skills: Excellent verbal and written communication skills, with the ability to influence and collaborate with cross-functional teams and external partners. Creativity and Innovation: Ability to think creatively and propose new ideas that drive brand differentiation and growth. Financial Acumen: Experience in managing budgets and tracking the ROI of marketing activities. Proven leadership experience managing teams and cross-functional stakeholders.

Demonstrated ability to navigate complexity, prioritize under pressure, and make data-informed decisions. A natural people leader who thrives on collaboration and accountability. Strong strategic thinker with hands-on execution capabilities. Comfortable balancing brand building and commercial performance in a fast-paced environment. L’OCCITANE is an Equal Opportunities Employer and is committed to ensuring that factors relating to its employees’ ability to perform workplace responsibilities, and to develop in their employment, are the only ones considered in the decisions about their career with L’OCCITANE. Building a more diverse and inclusive organisational culture is one of the ways we cultivate change.

This involves building an inclusive workplace that makes our people feel: safe from any sort of discrimination or harassmentrespected and valued for who they are as individuals. We recruit competent and positive minded people who share our core values entrepreneurship, team spirit, leading by example and authenticity and our commitment to sustainability.