Lead: Marketing Portfolio

Purpose StatementTo partner strategically with Product Heads to assess business needs and offer tailored marketing solutions.To advise and direct the creation of marketing programs that align with the business's strategic direction.To oversee the marketing value chain, from consulting with business to planning, development, execution, and reporting.Ensure thorough reporting and measurement of marketing initiatives to track success and drive continuous improvementExperienceMinimum:5+ years product marketing experience in a large, complex and client focussed organisation Ideal:Experience gained preferably in an FMCG, retail banking or services industry.Cross functional project coordination / managementLead and manage marketing programs that align with and support business and marketing objectives.Multi-Channel Marketing, utilising a range of marketing capabilities, including direct marketing, digital performance marketing, social media marketing, above-the-line advertising, digital and traditional media, and content marketing.Qualifications (Minimum)Grade 12 National Certificate / Vocational Bachelor's Degree in Marketing or Business Management Qualifications (Ideal Or Preferred)A relevant post graduate degree in Marketing or Business Management KnowledgeMinimum:Principles of brand marketingData analysis, client profiling and segmentationDigital marketing and e-commerceStrategic marketing managementCampaign managementGeneral business/commerce know howInternal and external communication methods and practicesIdeal:Capitec environment and productsSkillsCommunications Skills Problem solving skills Analytical Skills Attention to Detail Computer Literacy (MS Word, MS Excel, MS Outlook) Conditions of EmploymentA valid driver's license and own vehicle is required Willingness to travel nationally on a regular basis Clear criminal and credit record