Lifecycle Marketing Manager

Lifecycle Marketing ManagerPlanHub is the leading pre-construction SaaS platform and marketplace helping general contractors, subcontractors, and suppliers connect and grow their businesses. Built with tradespeople in mind, PlanHub is designed around the user workflow to help boost productivity, maintain deadlines, increase revenue, and create relationships. Easily post projects or submit bids with anytime-anywhere collaboration for every commercial construction trade.We are looking for an experienced Lifecycle Marketing Manager to own two of our highest-performing channels – email and SMS – with the key objective of driving customer growth and retention. In this role, you will play a pivotal role in shaping our lifecycle marketing engines to become highly efficient, data-driven, and best-in-class. You will lead strategy and execution across the entire customer journey – from segmentation and messaging strategy to A/B testing, deployment, and performance analysis.The ideal candidate is both analytical and creative, with an exceptional track record in email and SMS marketing, a bias for action, and a keen awareness of customer behavior. You should be confident in using data to shape strategy, designing thoughtful experiments, and continuously optimizing for impact. You have a strong sense of ownership and are excited to set, meet, and exceed aggressive goals around our KPIs.What you'll do to make an impact:Develop and execute lifecycle campaigns for acquisition, retention, onboarding, renewal, and digital adoption.Develop strategies to grow and nurture both email and SMS audiences.Create and manage targeted email and SMS lists to support revenue and growth initiatives.Use internal data to build segmented, personalized messages.Architect automated customer journeys and drip campaigns; own all free trial onboarding campaigns.Design and document testing frameworks to improve conversions and engagement.Coordinate with Marketing, Sales, Customer Success, and external agencies.Brief design and copy teams on creative and messaging requirements.Work closely with a graphic designer to create banner images and/or product images to support email copy.Build and deploy campaigns via HubSpot.Perform QA: proofing and optimization.Explore additional touchpoints (SMS, push notifications) to enhance the user journey.Analyze campaign results and deliver actionable insights.Maintain documentation and ensure compliance with email regulations.What will make you stand out:4+ years’ experience in email marketing with HubSpot experience is a must.Experience with customer segmentation and automation setup in HubSpot.Proven success using email to improve conversion and customer engagement.Analytical mindset and results-driven approach.Exceptional planning, communication, and project management skills.Experience proofing email/SMS copy and editing design templates.What's in it for you:The opportunity to join a dynamic team that landed on the Deloitte Technology Fast 500 list and Inc. 5000 in 2024. You can make an immediate impact as PlanHub moves to dominate the industry!PlanHub Offers:An awesome culture where you will be empowered, make an impact, and learn a ton.Open time-off policy.An excellent benefit package, including medical, dental, vision and life insurance.401(k)with a company matchThis position will be a remote position within the United States. Occasional trips to our West Palm Beach, FL office, may be required. Applicants must be authorized to work for any employer within the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.PlanHub is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local laws. PlanHub complies with all applicable laws governing nondiscrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, training, and development.