Brand Communications Manager

This role is pivotal to strengthening LINE Thailand’s brand presence across all touchpoints by developing and executing brand communication strategies and campaigns. You will shape how LINE is perceived by users, business partners, and the public — building emotional connection through compelling storytelling, consistent messaging, and integrated brand narratives. Your responsibility includes leading cross-channel communication campaigns that bring the LINE brand to life in a locally relevant yet globally aligned way. You will ensure all communications reflect LINE’s voice, values, and visual identity while collaborating closely with cross-functional teams to translate business strategies into strong brand experiences.

This role requires a mix of strategic thinking, creative leadership, and executional excellence in brand communications — especially in the digital landscape.

ResponsibilitiesDefine and implement brand communication strategies that enhance LINE Thailand’s brand value and consistency across all audience touchpointsLead the development of integrated brand campaigns with strong creative storytelling, ensuring alignment with brand positioning and identityTranslate business goals and product unique selling points (USPs) into meaningful brand narratives that resonate with target audiencesAct as the brand guardian to ensure consistency in brand voice, tone, and visual identity across all communication materialsCollaborate with internal stakeholders (product, sales, marketing, PR, etc.

) to ensure cohesive brand messaging across the organizationCreate and oversee content for brand channels — including digital, social, events, and internal communications — with a focus on clarity and impactPlan and execute brand-led initiatives and events that strengthen brand affinity and engagementMonitor brand perception, user sentiment, and market trends to inform future campaigns and messaging strategiesBuild and manage relationships with agencies, media, influencers, and external partners to amplify brand visibilityEvaluate campaign effectiveness and brand KPIs, and provide strategic recommendations based on insights and dataQualificationsBachelor’s or master’s degree in branding, communications, marketing, or a related field5-8 years of experience in communications, with at least 2-3 years in brand communications, brand management, or brand strategyDeep understanding of brand positioning, storytelling, brand architecture, and visual identity systemsProven ability to lead and execute cross-channel brand campaigns (online, offline, social, events, etc.

)Strong writing, storytelling, and conceptual skills with attention to detailStrategic and creative mindset with a passion for brand building and innovationExperience in analyzing brand health metrics, user insights, and campaign performance dataComfortable managing multiple projects and stakeholders in a fast-paced environmentFluency in Thai and English, both written and spokenExperience in tech, digital platform, or consumer brand environments is an advantage. LocationLINE Thailand Head Office, Gaysorn Tower, Bangkok