Manager, Advertising Operations / Strategic Planning - Ad Solutions Department, Marketing Solutions Business(A&M)

Job DescriptionBusiness OverviewAd & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.Department Overview This position is part of the "Rakuten Marketing Japan Department / Linkshare Japan Business," which is the marketing specialized organization within the Ad & Media Company. We advocate "Performance Based Marketing For All Channels" and strive to provide multi-faceted solutions to the diverse business challenges faced by our clients, while continuously seeking to resolve them. Since our inception with affiliate advertising, we have grown to become a leading company in the Performance Marketing domain. We engage in marketing support through partnerships with global AI companies and by leveraging Rakuten's marketing assets (such as Rakuten data and Rakuten media). We directly collaborate with Rakuten Group, one of Japan's leading advertisers, as well as major E-commerce and FinTech companies. Our role involves proposing and operating performance advertising strategies that contribute to enhancing marketing ROI and driving sales growth for these partners.PositionWhy We HireThe world of digital marketing is currently undergoing an unprecedented period of transformation.The deepening of data utilization, the strengthening of privacy protection, the dramatic evolution of AI technology, and the continuous updates in advertising-related technologies.These changes are fundamentally re-evaluating the nature of marketing, infinitely expanding new possibilities.In this position, you will be at the forefront of the digital marketing domain, leveraging the vast data and diverse assets held by the Rakuten Group to drive strategic digital marketing that leads to the resolution of clients business challenges.To achieve this, a crucial mission will be to lead highly specialized members, maximize the overall team performance, support the growth of team members, and foster a group of digital marketing professionals.Position DetailsThis position is a management candidate for the relevant department. You will lead the department that provides operational advertising services to clients using Google, Yahoo, META, LINE, X, and Rakuten Group's inventory, utilizing Rakuten data and the world's most advanced AI optimization tools to solve customer issues.Key Responsibilities Member management, business planning, service planning Launching new businesses and departments Planning web marketing strategies using operational advertising Managing ads on platforms such as Google, META, Yahoo, Microsoft Operating digital ads using our exclusive global partners FINCH (https://finch.com/) and Evolv (https://evolv.ai/ ) Operating ads utilizing Rakuten dataIntroduction to the Work Environment Related to Job Duties Clients include large-scale EC companies within the top 50 in Japan, major Fintech companies, and key businesses of the Rakuten Group, which is one of the largest advertisers in Japan. When Rakuten Group's businesses are clients, you can engage in upstream data analysis and strategy planning as a member of the business side's marketing team, not just as an agency. You will closely communicate with the operations team of our global partner FINCH, allowing you to quickly acquire overseas improvement methods, trends, and perspectives. You can propose and implement unique measures utilizing Rakuten's unique group assets, such as distribution and analysis using Rakuten data, which other agencies do not have. Each operational consultant handles an average of 6-8 clients, forming teams for each project. Typically, each client is handled by a team of two salespeople and one operational consultant.Partial List of General Duties Performed by the Entire Department Identifying marketing issues for clients and planning strategies and tactics to solve them Communicating with internal and external stakeholders necessary for executing strategies and tactics Creating execution plans through communication and managing progress during the execution phase Operating and managing affiliate ads, influencer ads, listing ads, display ads, etc. Media planning centered on affiliate ads Proposing improvements based on data (reporting, regular meetings with clients) Planning communication strategies centered on creatives such as banners/LPs Planning communication strategies (target, KPI, customer journey, media plan, etc.) through analysis of advertising effectiveness, market research results, customer/purchase data Planning strategies, selecting media, operating ads, managing budgets, and reporting with a full-funnel perspective Deep understanding of customers and discovering insights based on data analysis Presenting proposals and participating in competitions Actively solving customer issues using AI and the latest industry technologiesRewards/Attractions"Growth as a Digital Marketing Specialist within the Rakuten Group"You will be part of an organization specializing in digital marketing within Rakuten, a leading internet company in Japan. You will be in a privileged environment where you can immediately apply the marketing knowledge circulating within the Rakuten Group to your work."Acquiring Marketing Skills from Both Business and Agency Perspectives"Rakuten Group has over 70 businesses (services). As an organization where many business KGI, KPI, and marketing cases circulate, you can hone your skills from both the perspective of an agency business practitioner and a marketer of various Rakuten businesses."Building a Career as a Front Representative of Leading Domestic and International Companies"You will consult on digital marketing for major domestic and international EC/Fintech companies, carrying the Rakuten brand. You will work in an environment where you are always exposed to the most attention-grabbing and latest trends in the industry."Total Marketing Skills (Marketer & Strategy Planner & Media Planner)"As a total marketing partner for companies, the entire organization is rooted in organizing, planning, and executing communication strategies from the upstream funnel. While designing comprehensive strategies with a focus on performance is not easy, you can build a career as a valuable talent in the industry."Cutting-Edge Global Technology"Leveraging an English-speaking work environment, we actively engage with global companies headquartered overseas and adopt marketing solutions from overseas that have not yet landed in Japan. We offer valuable opportunities to experience cutting-edge global technology in an industry that tends to be confined within Japan.English UsageActively communicating in English during meetings with foreign companies, our global partners, and Rakuten Group's tech departments. We assign appropriate tasks considering employees' English skills.Work EnvironmentOrganizational Structure This position is assigned to the Rakuten Marketing Japan Department, an organization of about 200 people, with over 50% being sales positions. The overall mid-career hire rate exceeds 70%, with employees from diverse career backgrounds actively working. The department (group) to which you will be assigned as a management candidate consists of 1 manager, 2 assistant managers, 1 leader, and about 30 members (as of October 2024). 90% of the members are from well-known domestic digital agencies, and 10% are new graduates from Rakuten. The average tenure is over 5 years, making it a rewarding department (group) with a well-balanced member composition.Mandatory Qualifications Management experience (even a small team is acceptable) Experience in the digital marketing field (3+ years) Basic knowledge of Excel/major media management screens/related tools Communication skillsDesired Qualifications Google Ads Certification/Yahoo Ads Certification Experience in digital ad operations Experience in an internet advertising agency Business English and experience collaborating with overseas companiesIdeal Candidate Profile High communication skills and the ability to collaborate with internal and external partners to execute tasks Commitment to achieving goals Strong numerical sense and ability to practice KPI management Flexibility to adapt to environmental changes Problem-solving skills Ability to act proactively with a sense of speed Ability to work with a focus on productivity Logical thinking skillsOthers InformationAdditional information on LocationFutako Tamagawa Rise Office2-21-1 Tamagawa, Setagaya-ku, TokyoAdditional Information On Secondment The position will be with Rakuten Group, Inc. but will be transferred to LinkShare Japan K.K. after joining Rakuten Group, Inc. Salary, benefits, evaluation system, etc. are the same as Rakuten Group, Inc.Additional Information On English QualificationEnglish Requirement: YesTOEIC, TOEFL, IELTS, etc.Details will be provided if you proceed to the selection process.#business #marketing #PR #commerce #DigitalMarketing LanguagesJapanese (Overall - 4 - Fluent)