Manager, CRM & Lifecycle Marketing

About JustParkJustPark is the premier partner offering both B2B solutions for destinations and B2C services for drivers, giving us the best of both worlds. We simplify the entire parking experience. From venues and councils to private driveways, our platform makes it simple for drivers to find, book, and pay for parking—while empowering our operating partners to deliver exceptional parking experiences.We've always believed parking should be easier—from end to end. That's why we, two trailblazing companies—ParkHub and JustPark—have come together to make that vision a reality. ParkHub revolutionized event parking in the U.S., optimizing venue operations for a smoother, stress-free experience. JustPark transformed parking in the UK, turning the hunt for a spot into a simple, seamless task. Now, as one unified company, we're combining expertise to offer a full-service, frictionless parking solution for both businesses and consumers.About The RoleEvery day, thousands of drivers and hundreds of clients rely on JustPark — the UK's favourite parking app that connects 15M+ drivers to over 250K spaces, parking a car every 2 seconds. As we grow our global footprint across the UK and US, we are seeking a confident, detail-oriented Manager, CRM & Lifecycle Marketing to lead the planning, build and delivery of high-impact campaigns that drive engagement, retention and revenue.You'll play a pivotal role in shaping how we engage our audiences across email, app push, and in-app channels, driving measurable business impact by owning campaign creation, automation, audience segmentation, and performance optimisation across our CEP and CDP ecosystems.Reporting to the Director of CRM & Lifecycle Marketing, and working across both B2C (drivers and space owners) and B2B audiences, you'll build, execute, and continuously improve best-in-class lifecycle and marketing communications that deliver value to our customers and support key business objectives.What You'll DoCampaign Strategy and DeliveryLead the planning, build, QA, and deployment of B2C and B2B campaigns across email, app push, and in-app channelsPartner cross-functionally with Product, Brand, and Integrated Marketing teams to align CRM activity with key campaigns and product momentsOwn and maintain the central CRM campaign calendar, ensuring campaign sequencing and coordination across channels and seasonal themesShape creative briefs for design and copy teams, review assets, and provide clear, actionable feedbackEnsure templates and content follow brand, accessibility, and engagement best practicesAct as the CRM channel expert in cross-functional planning, providing strategic input and executional guidanceAutomation and Lifecycle JourneysDesign, test, and optimise automated customer journeys including onboarding, engagement, retention, and reactivation flowsBuild and iterate lifecycle communications using behavioural data and performance insightsCollaborate with Product and Data teams to ensure event triggers, automation logic, and integrations support personalisation at scaleContinuously improve lifecycle efficiency through automation, AI-assisted optimisation, and experimentationAudience Targeting and SegmentationDefine and manage precise audience segmentation using CDP data pipelinesPartner with Data and Analytics teams to ensure segmentation accuracy, data consistency, and audience readinessTranslate customer insights into actionable targeting strategies and dynamic audience builds for personalised, data-driven campaignsMaintain strong governance over data use and compliance (GDPR, CAN-SPAM)Testing, Reporting and OptimisationDevelop and execute A/B and multivariate testing across content, timing, and audience strategiesPartner with Analytics to monitor KPIs including engagement, conversion, and revenue contributionAnalyse campaign and channel performance, sharing insights and recommendations to continuously improve engagement, deliverability, and conversionMaintain a repository of test results and best practices to inform future strategyProcess and Tool ManagementManage the intake and prioritisation of campaign requests, balancing delivery capacity with business needsOwn and maintain the central CRM campaign calendar, ensuring visibility, sequencing, and alignment across teamsOversee CRM workflows, ensuring efficient handoffs, documentation, and visibility of prioritiesEstablish and uphold campaign setup standards, QA protocols, and naming conventionsDrive operational excellence through workflow automation, AI adoption, and continuous improvement of CRM tools and processesPartner with cross-functional teams to streamline data, creative, and deployment workflows, improving speed, accuracy, and scalabilityRequirements5+ years experience with CRM or lifecycle marketing campaign management within a digital-first, high-growth, or product-led businessProven ability to own campaign strategy and delivery end-to-end across multiple channels (email, push, in-app), balancing creative excellence with data-driven decision-makingHands-on experience with Customer Engagement Platforms (CEP) such as Bloomreach, Iterable, Braze, Salesforce Marketing Cloud, including complex workflow management and automationFamiliarity with Hightouch, Segment, or comparable CDPs, with a strong grasp of how to leverage behavioural and transactional data for personalisationExpertise in A/B and multivariate testing, experimentation frameworks and performance optimisation, using measurement and reporting tools such as Tableau and AmplitudeExperience collaborating closely with analytics and data teams to build dashboards, interpret insights, and translate them into measurable actionsStrong understanding of email deliverability, GDPR and CAN-SPAM compliance requirementsProven experience managing campaign operations and workflows using project management tools such as Asana, with the ability to design and optimise scalable processesExcellent stakeholder management and communication skills, confident working cross-functionally and influencing senior partners across Marketing, Product and DataExceptional organisational skills with the ability to manage multiple projects, deadlines and priorities simultaneouslyAnalytical mindset with obsessive attention to detail and a rigorous approach to QA and campaign governanceNatural leadership and mentorship skills, fostering best practices, creative thinking and operational excellence within the CRM teamA passion for innovation, automation, and scaling CRM programmes, driving smarter engagement and measurable impact across the customer lifecycleBenefitsRecharge your batteriesGenerous holiday policy: 25 days + bank holidays + managers have the ability to grant up to 5 extra days for high performance (total of 38 days a year)Free lunch on all office days via Feedr with the option to choose your preferred meal or cuisine everydayFree snacks & drinks on all office daysInvestment in you and your wellbeingPrivate Medical Insurance with VitalityLife assurance through YuLife£25 credit to use for eye tests a yearFree O2 concert tickets through our partnership with The O2Simplifying journeys so you can breathe easier£50 parking credit per month to use via JustParkCycle-to-work salary sacrifice schemeEV salary sacrifice car scheme via Octopus EnergyWe look out for your familyEnhanced parental leave with 6-months enhanced maternity leave and 4 weeks of fully-paid paternity leaveHelp finding great childcare, with funded hours via Koru KidsLook after the penniesCompetitive pension offering with standard and salary sacrifice pension optionsSuccess is best when it's sharedQuarterly away days with the whole UK team - we all go off-site each quarter to celebrate our achievementsQuarterly team social budget to recharge and bond with your teamLots of social activities and celebrations on our gorgeous rooftop in King's CrossOur Interview Process First-stage - 30-minute virtual video interview via Google Meet with the People Team to tell you more about JustPark and the role and learn more about your experienceSecond-stage - 45-minute virtual video interview via Google Meet with the Hiring ManagerThird-stage - A take home tech task. We always make sure that the task is relevant for the role and efficient for the process. Our tasks vary in length based on the role and seniority but the task would never take longer than a max. of 3-4 hours to completeFinal stage - A 1.5 hour final interview to meet your team and manager and cover final interview-type questions around the role