Manager, Retail Media

Important: This is a 1 year long contract role with Brainlabs.The Retail Media Manager is responsible for planning, executing, and optimizing advertising campaigns within retail media platforms. Their primary goal is to maximize brand visibility and performance within the retailer's digital ecosystem, ensuring a strategy aligned with business and marketing objectives.To ensure success, this position should demonstrate fantastic time management and great creativity with a keen interest in creating and implementing cost-efficient and effective retail media campaigns. Candidates will be critical thinkers with fantastic skills to manage different stakeholders at a time.Key ResponsibilitiesManage and execute advertising campaigns on retail media platforms (Amazon, Walmart Connect, Mercado Ads, Uber Ads, Rappi Ads, among others).Coordinate with internal and external teams (brands, agencies, retailers) to develop effective retail media strategies.Monitor campaign performance through key KPIs (ROAS, CTR, conversions, impressions) and make strategic adjustments to improve results.Direct the optimizations of budgets and bidding strategies on programmatic and self-service platforms.Analyze data and generate performance reports to identify improvement opportunities.Stay updated on trends in retail media, digital advertising, and emerging technologies in the industry.Ensure compliance with retailer guidelines and advertising best practices.Building long-term relationships with agencies and retailers.QualificationsBachelor’s degree in Marketing, Advertising, Business Administration, Communication, or a related field.2+ years experience in retail media, digital marketing, and/ or online advertising (budget, campaigns, monitoring).Knowledge of retail media platforms such as Amazon Advertising, Walmart Connect, Mercado Ads, among others.Ability to analyze metrics and make data-driven decisions.Proficiency in analytical tools such as Google Analytics, advanced Excel, DSP platforms, Advertisings consoles: Amazon, Mercado Libre, Walmart connect.Excellent communication and negotiation skills.Ability to work in a team and manage multiple projects simultaneously.Experience in Budget Management: Allocation, Monitoring and Distribution.