Market Research and Insights Manager

Market Research and Insights ManagerCambridge, MA - HybridPay: $80-100/hour. W2 onlyDuration:6 monthsResponsibilities:Design and lead end-to-end primary market research (qualitative and quantitative) to inform brand strategy, patient engagement, HCP interaction, and campaign development in a rare disease indicationManage key quantitative studies (e.g., ATU, Promo Effectiveness) and ad hoc pulse surveysWork closely with both the HCP and Patient Marketing teams to ensure that strategic tactics and messaging are aligned to each customer group's needsProvide strategic insights to help guide HCP and patient marketing decisions to optimize tactical execution of brand strategiesCollaborate cross-functionally with Marketing, Medical Affairs, Commercial Operations, Market Access, Sales, and Advanced and Performance Analytics Leads to ensure insights are embedded into strategic planningManage external research partners and ensure high-quality, compliant (in collaboration with PV/Legal), and timely project executionPresent findings and strategic recommendations to cross-functional stakeholders in conjunction with external research partnersIdentify knowledge gaps and proactively recommend research approaches to effectively address them leading to business impactQualifications: Bachelor's degree is required. Advanced degree (MBA, MPH, PhD) or other equivalent experience a plus.8+ years of experience, including 4 years of direct involvement in market research is required.Pharmaceutical industry market research experience that includes HCP and patient populations research is required.Demonstrated experience in rare disease research, with a strong understanding of the unique challenges in small patient populations, diagnostic journeys, and treatment landscapes is preferred.Strong analytical skills, problem-solving, and critical thinking is required. Proven ability to influence brand strategy and tactical execution through data-driven insights and recommended actionsBy applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at Privacy Policy