Marketing and Communications Manager

The Marketing and Communications Manager is responsible for leading and executing strategic marketing initiatives that elevate Zane State College's brand, drive student enrollment, and enhance campus and community engagement. This role manages the Welcome and Testing Center staff, ensuring a sense of belonging and consistent professionalism for students, employees, and visitors. The Manager oversees the development, distribution, and analysis of compelling digital and print content, manages social media platforms, and ensures message alignment across departments and channels. The Manager collaborates with faculty, staff, and administrators to promote academic programs, campus events, and student success stories.

This position requires strong project management skills, data-driven decision-making, and proficiency with Jenzabar tools (JRM and J1) to ensure coordinated communication efforts and seamless CRM integration. Strategic Marketing Planning and Execution (25%)Develop and execute annual and campaign-based marketing plans to support institutional goals. Ensure consistent brand messaging across all platforms and materials. Align marketing strategy with enrollment and retention priorities. Collaboration and Cross-Departmental Support (25%)Responsible for the Welcome and Testing Center customer service experience, as well as the mascot request coordination. Partner with faculty and staff to promote programs, events, and initiatives.

Coordinate communication around major events, deadlines, and institutional updates. Support internal and external communication. Content Creation and Distribution (20%)Oversee creation of digital and print materials including brochures, flyers, web content, video, and email campaigns. Collaborate with departments to develop promotional materials and student success features. Write and edit content for print collateral and web. Social Media and Digital Engagement (15%)Manage the College's presence across social media platforms. Develop engaging content calendars and monitor platform performance. Respond to audience engagement in alignment with institutional voice and policies.

Data Analysis and CRM Integration (15%)RequiredUse Jenzabar JRM and J1 to track outreach and engagement efforts. Analyze campaign data to measure effectiveness and guide improvements. Maintain up-to-date contact records and integrate marketing with recruitment and retention workflowsRequired: Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Minimum of 2 years of professional experience in marketing or communications. Strong writing, editing, and content development skills. Experience with higher education marketing. Preferred: Proficiency with Jenzabar tools (JRM and J1) or equivalent CRM platforms. Experience in multimedia production and web management. Understanding of social media analytics. Work Environment:

Standard office hours with evenings or weekends for social media and event coverage. Hybrid work options available based on project needs. Some local travel required for media coverage, partnerships, or promotionsZSC Offers An Excellent Benefits Package Including The FollowingCompetitive base salaryComprehensive healthcare plans including medical, dental, vision, and prescription coverageHSA/FSA Employee Assistance ProgramLife and long-term disability insuranceSupplemental retirement savings plansGenerous paid time off including vacation, sick, and personal leaveAs required by Ohio Revised Code section 3345. 0216, Zane State College will:

educate students by means of free, open and rigorous intellectual inquiry to seek the truth; equip students with the opportunity to develop intellectual skills to reach their own, informed conclusions; not require, favor, disfavor or prohibit speech or lawful assembly; create a community dedicated to an ethic of civil and free inquiry, which respects the autonomy of each member, supports individual capacities for growth and tolerates differences in opinion; treat all faculty, staff and students as individuals, hold them to equal standards and provide equality of opportunity with regard to race, ethnicity, religion, sex, sexual orientation, gender identity or gender expression.